Sesame Street

Overview

Sesame Street! Need we say more? This iconic brand, primarily thriving on YouTube, has been educating and entertaining generations of kids (and adults!) with its lovable Muppets and catchy tunes. With a massive following of nearly 33 million subscribers, they're not just big, they're a cultural institution. While their global ranking sits at #90,218, their enduring appeal speaks volumes, proving that quality, educational content never goes out of style.

Performance At A Glance

Sesame Street’s audience is huge and still growing! They're adding new fans at a rate of almost 1% each month, which is impressive for such an established brand. Their fans are also super engaged with their content, boasting an average engagement rate of 4.51% – that's really good! Their CreatorDB score is a solid 87/100, showing they're doing a fantastic job across the board. This score reflects their strong presence, consistent content, and positive impact.

What They Create

Sesame Street creates a delightful mix of content, from full-length YouTube videos packed with educational segments to bite-sized YouTube Shorts perfect for short attention spans. They also dabble in Instagram posts and Reels and even have a TikTok presence. A recent hit is "Let's Learn about Chickens and Geckos! | TWO Sesame Street Full Episodes," racking up almost 400,000 views. These longer videos offer classic Sesame Street storytelling and learning. Their content stands out by seamlessly blending education and entertainment, making learning fun and accessible for kids of all ages.

Why They're Great & Where They Can Grow

Sesame Street excels at creating engaging educational content, leveraging its iconic characters, and adapting to new platforms. They're masters of brand recognition and consistently deliver content that resonates with their core audience. An exciting opportunity for Sesame Street could be expanding their presence on TikTok with more trending challenges and collaborations, reaching a younger demographic. They could also explore more interactive content formats on YouTube, like live Q&As with the Muppets!

Bottom Line

For brands looking to partner with a trusted and beloved name, Sesame Street offers unparalleled reach and influence. For Sesame Street themselves, continuing to experiment with new platforms and content formats will keep them relevant and engaging for generations to come.