Ishtar Punjabi

Overview

Ishtar Punjabi is a major player in the world of Punjabi music! With a massive following of over 25 million fans across YouTube and Instagram, they're not just creating content; they're curating a vibe. Primarily known for their YouTube channel, Ishtar Punjabi brings the hottest hits and latest tracks to a global audience. While ranking at #110,110 globally, they are a significant voice in the Indian music scene. They are a force in Punjabi music, delivering the sounds that get people moving.

Performance At A Glance

Ishtar Punjabi's audience is huge, and while their growth rate is currently modest at around 0.03% per month, their existing fanbase is incredibly engaged. Their fans are super engaged with their content, boasting an average engagement rate of 0.94%. This shows their fans are actively liking, commenting, and sharing the music they love. Their CreatorDB score of 89/100 is also impressive, indicating a strong overall performance based on factors like engagement, consistency, and audience growth. They rank within the top 99% of creators in India which shows how relevant Ishtar Punjabi is to the local audience.

What They Create

Ishtar Punjabi is all about the music! They primarily share music-related content, including music videos, remixes, and compilations of the latest Bollywood and dance music hits. They're active on both YouTube, with a mix of longer videos and Shorts, and Instagram, where they share posts and Reels. A recent YouTube Short featuring "Laare 🎧 | Punjabi Romantic Hit | Maninder Buttar | B Praak | Shargun Mehta" racked up over 17,000 views and a strong engagement rate of 3.96%, proving the power of a catchy tune and well-chosen collaborators. The consistent release of shorts keeps the audience engaged and brings new listeners to the tunes.

Why They're Great & Where They Can Grow

Ishtar Punjabi excels at curating popular Punjabi music and presenting it in engaging formats, especially through YouTube Shorts. They clearly have a knack for identifying trending tracks and leveraging collaborations with established artists. One exciting opportunity would be to experiment more with behind-the-scenes content or artist interviews. Another way to grow would be to use Instagram more actively to build a community and to boost the YouTube content.

Bottom Line

For brands looking to tap into the vibrant Punjabi music scene, Ishtar Punjabi offers a massive and engaged audience. For Ishtar Punjabi, focusing on consistent content creation across both YouTube and Instagram, alongside exploring more interactive content formats, could significantly boost their growth and solidify their position as a leading voice in Punjabi music.