zoom

Overview

Zoom is a dynamic content creator based in India, captivating a massive audience of over 12.3 million followers across YouTube and Instagram. Known for delivering entertainment, news, and Bollywood buzz, Zoom offers a unique blend of celebrity interviews, movie clips, and coverage of current events. While their global ranking stands at #18,699, and they are among the top creators in India at #2,178, their focus on trending topics keeps them relevant in the fast-paced world of online media. Their content is a window into the world of Indian entertainment and culture.

Performance At A Glance

Zoom boasts a substantial following that continues to expand, growing by 0.10% in the last 30 days alone. Their fans are pretty engaged, with an average engagement rate of 1.03% across their content. While they rank highly within India, there's room to climb even higher globally. Their CreatorDB score is currently 28/100, suggesting that while they have a solid foundation, there's plenty of potential to optimize their content strategy and boost their overall impact.

What They Create

Zoom dishes out a variety of content, from full-length YouTube videos and snappy YouTube Shorts to engaging Instagram Reels. They specialize in entertainment, film & animation, and delivering up-to-the-minute news. Recently, their Shorts featuring celebrity interviews have garnered attention, like the clip of "Nyra Banerjee REVEALS how nervous she was when she met Salman Khan," which racked up over 4,600 views. They also share longer videos like "Rashami Desai's UNFILTERED interview: On dealing with depression & betrayal, her new talk show," showcasing a mix of trending topics and celebrity insights. Zoom's content stands out by providing snippets and insights into the lives of Bollywood celebrities and current events.

Why They're Great & Where They Can Grow

Zoom excels at tapping into trending topics and leveraging celebrity interviews to attract viewers. Their consistent output across multiple platforms keeps them visible and relevant. To take things to the next level, Zoom could explore more interactive content, like live Q&A sessions with celebrities or behind-the-scenes glimpses. Also, optimizing video titles and descriptions with more targeted keywords could significantly improve their search visibility.

Bottom Line

For brands looking to connect with a large Indian audience interested in entertainment and celebrity news, Zoom is a fantastic partner. For Zoom, focusing on SEO optimization and experimenting with more interactive content formats could unlock even greater growth and engagement.