EA SPORTS FC

Overview

EA SPORTS FC is the official YouTube channel for the hugely popular football video game franchise. With a massive following of nearly 6 million subscribers, they're a go-to source for highlights, reveals, and all things related to the virtual pitch. Ranking within the top 100% of YouTube channels globally, in the USA, and for English-speaking audiences, they deliver exciting content that keeps fans hooked on the beautiful game, even when they're not playing it.

Performance At A Glance

Even with such a massive audience, growth has been relatively flat recently. Over the last 90 days, they saw a modest increase of 1.18%, suggesting the need to refresh content strategy. Despite this, their global ranking at #6,738 showcases their consistent pull. What's truly impressive is their engagement rate of 3.49%. In a world where attention spans are shrinking, this shows their fans are super engaged with what they're putting out. Their CreatorDB score of 92/100 is a testament to their overall quality and consistency.

What They Create

EA SPORTS FC primarily creates gaming content focused on football (soccer!), sports, and entertainment. You'll find a mix of longer-form videos and short, punchy YouTube Shorts. Recently, their Shorts highlighting the community-voted Team of the Year (#TOTY) have been particularly successful. For example, their "The TOTYs are yours" short showcasing the Men's Team of the Year racked up over 31,000 views and a high engagement rate. They also excel at showcasing incredible in-game goals, like those featured in their "Ultimate Goals" series. What makes their content stand out is the focus on community involvement and the celebration of spectacular moments within the game.

Why They're Great & Where They Can Grow

EA SPORTS FC excels at tapping into the excitement of the game, featuring community-driven content, and highlighting the most thrilling moments. They're masters of visual spectacle, showcasing the best goals and plays the game has to offer. A great opportunity would be to dive deeper into player interviews or behind-the-scenes content, giving fans an inside look at the making of the game and the people who play it. They could also consider interactive content like polls or Q&As to further boost engagement.

Bottom Line

For brands looking to connect with a massive and engaged gaming audience, EA SPORTS FC is a slam dunk. For the channel itself, exploring more interactive content and behind-the-scenes access could be a game-changer, boosting growth and further solidifying their position as the ultimate online destination for EA SPORTS FC fans.