Overview

Boldsky is your go-to YouTube channel for all things lifestyle, health, and a sprinkle of spirituality, delivered in Hindi! With a massive following of over 7 million, they're a verified source of information and entertainment for a huge audience in India and beyond. While their global ranking sits at #1,433,146, placing them in the top 91% of creators, their strength truly lies in connecting with their Hindi-speaking audience, where they rank in the top 92%. Boldsky brings a unique blend of how-to guides, beauty tips, and insights into Indian culture and traditions, making them a valuable resource for their viewers.

Performance At A Glance

Boldsky boasts a large and established audience, but recent growth has been modest. While their 30-day growth shows a positive trend of 0.28%, their 7-day growth remained flat. Their global and regional rankings showcase their established position. What's truly impressive is their average engagement rate of 1.04%. In a world where attention spans are shrinking, this shows that their fans are super engaged with the content they put out. Their CreatorDB score of 78/100, solidifies that they are a strong channel. This score indicates that they have a well-rounded presence with good overall performance.

What They Create

Boldsky serves up a diverse mix of videos and shorts, focusing on "Howto & Style" and "Health/Beauty." They also delve into intriguing topics like celebrity lifestyles and even explore world religions. Recently, they've been sharing content related to spirituality and dream interpretations, like "Sapne Me Kalki Avatar Dekhne Ka Matlab," which translates to "Meaning of Seeing Kalki Avatar in a Dream". They also offer practical advice, such as remedies for a blocked ear due to a cold ("Jukam Me Kaan Band Ho Toh Kya Kare"). One of their more successful recent videos focused on Mary Kom's net worth and biography, showing their ability to tap into trending topics and celebrity interest. Boldsky really stands out by offering content that's both informative and culturally relevant to its Hindi-speaking audience.

Why They're Great & Where They Can Grow

Boldsky excels at delivering content that resonates with its audience, particularly in the areas of health, lifestyle, and spirituality. Their strong engagement rate is a testament to their ability to connect with viewers. They also do a great job of incorporating trending topics and celebrity news.

One exciting opportunity for Boldsky could be to experiment with more interactive content, like live Q&A sessions with experts. Another avenue could be to create shorter, more shareable content specifically designed for platforms like Instagram Reels to drive traffic back to their YouTube channel.

Bottom Line

For brands looking to connect with a large, engaged Hindi-speaking audience, Boldsky is definitely worth considering. For Boldsky, focusing on short-form content and exploring interactive formats could be key to boosting growth and further solidifying their position as a leading voice in the health, lifestyle, and spirituality space.