Overview

Ellen DeGeneres, the queen of daytime talk and feel-good vibes, continues to connect with a massive audience online. Known for her infectious humor, celebrity interviews, and championing of kindness, Ellen has built a digital empire primarily on Instagram, where she boasts a staggering 172.6 million followers. While she may be a household name, even legends have room to grow! Ellen currently ranks among the top 100% of creators globally, holding the #643 spot.

Performance At A Glance

Okay, let's dive into the numbers! While Ellen's reach is undeniably huge, her follower growth has been slightly negative recently, showing a 0.14% decrease over the last 30 days. She's still a major player in the US, ranking #109 in the country, and #295 among English-speaking creators. Her fans are still pretty engaged, with an average engagement rate of 1.06%. Her CreatorDB score, a measure of overall performance, is 51 out of 100. This indicates there's room to boost her online presence and engagement.

What They Create

Ellen's online presence is a mix of content, primarily focused on short-form video. She posts segments and highlights from her talk show, celebrity moments, and funny clips. She utilizes both Instagram posts and Reels, and also has a presence on YouTube with both standard videos and Shorts. A recent video, "20 Minutes of Michelle Obama Moments We Love," garnered over 2,800 views and a solid engagement rate, showing that content focused on beloved figures still resonates strongly with her audience. She also shares clips of celebrity interviews and funny moments from her show.

Why They're Great & Where They Can Grow

Ellen excels at creating easily digestible, shareable content that leverages her established brand and celebrity connections. Her comedic timing and positive energy are undeniable strengths. An exciting opportunity for Ellen could be to lean more into trending audio and visual formats on Reels. She could also try collaborating with up-and-coming creators to reach new audiences and inject fresh energy into her content.

Bottom Line

For brands, Ellen DeGeneres offers access to a massive, diverse audience. However, focusing on hyper-relevant content and potentially more creator-led collaborations would be beneficial. For Ellen herself, focusing on consistent posting, experimenting with new trends, and engaging more directly with comments could help reignite her growth and boost her CreatorDB score.