Overview

Tottenham Hotspur isn't just a football club; they're a global entertainment brand with a massive online presence. Boasting over 27.9 million followers, mainly on Instagram, they're a top-tier name in the sports world. While their on-field action is the main draw, their digital strategy cleverly blends sports content with comedy and gaming, creating a unique and engaging experience for fans. Currently ranked #8,738 globally on CreatorDB, Tottenham Hotspur is working to climb the charts.

Performance At A Glance

While Tottenham Hotspur has a huge following, their growth has slowed recently, showing a slight dip of -0.21% over the last 30 days. Still, with such a large base, even a small engagement rate translates to a lot of eyeballs! Their fans are pretty engaged, too, with an average engagement rate of 2.60%. This is solid for a brand of their size. CreatorDB gives them a score of 62/100, suggesting there's room to optimize their content strategy and boost their overall performance. They currently rank #47 in GBR and #4,285 in English language creators.

What They Create

Tottenham Hotspur's content mix is a fun blend of sports, comedy, and gaming. They're active on YouTube, but Instagram is where they really shine, mixing traditional posts with Reels. They dive into sketch comedy, parody videos, and even Twitch and gaming content, featuring horror games and adventure travel. Looking at recent YouTube performance, their video "A PRIMEIRA DECEPÇÃO AMOROSA!" (translation: "The First Love Disappointment!") racked up an impressive 1.4 million views and 267k+ likes, showing their audience loves relatable, humorous content.

Why They're Great & Where They Can Grow

Tottenham Hotspur excels at leveraging their brand recognition and fan base to create diverse and engaging content. Their ability to blend sports with comedy and gaming is a major strength, attracting a wider audience beyond just football fans. They also do a great job of keeping up with trends, like gaming. Opportunities exist to experiment more with short-form video on YouTube and Instagram Reels, and collaborate with influencers outside of the sports world.

Bottom Line

Brands looking for a partner with massive reach and a diverse content portfolio should definitely consider Tottenham Hotspur. For Tottenham Hotspur themselves, focusing on consistent content creation and exploring new, trending formats could help them reignite growth and further engage their existing fanbase.