Spinnin' Records

Overview

Spinnin' Records is a powerhouse in the electronic dance music (EDM) scene, serving as a launchpad for countless DJs and producers who've shaped the sound of global dance floors. With a colossal YouTube presence of over 35.9 million followers, they're more than just a record label – they're a tastemaker, curating a constant stream of infectious beats and visually stunning music videos. While their global ranking sits around #409,518, placing them in the top 98% of creators, their influence within the dance music community is undeniable. They are THE go-to source for discovering the next big hit.

Performance At A Glance

Spinnin' Records boasts a massive following, but their growth has been slightly negative recently, showing a tiny dip of -0.02% over the last 30 days. However, looking back 90 days, they've seen positive growth of 0.28%, showing longer term positive trends. Their global, country (Netherlands), and language (English) rankings all place them in the top 98% of creators. Their fans are pretty engaged, with an average engagement rate of 2.42% across their content. Their CreatorDB score is 65/100, which indicates a solid performance, but also suggests there's room to optimize their strategy.

What They Create

Spinnin' Records pumps out a steady stream of high-quality music content. They primarily focus on YouTube, sharing official music videos, audio releases, and short-form content like YouTube Shorts. They also dabble in Instagram posts and Reels, as well as TikTok videos. Recently, their official audio releases, like "Justė, Jon - Turn The Lights Off (With Jaxstyle) [HILLS & Dansyn Remix]", have been performing well, scoring over 11,000 views and a strong 5.42% engagement rate. Their content stands out because it's consistently showcasing the latest and greatest in EDM, often featuring up-and-coming artists alongside established names.

Why They're Great & Where They Can Grow

Spinnin' Records excels at several things: they have a strong brand identity within the EDM space, they consistently deliver high-quality music releases, and they effectively utilize YouTube to reach a massive audience. An exciting opportunity for them would be to explore more interactive content formats like live streams featuring their artists or behind-the-scenes looks at music production. They could also leverage their platform to promote more user-generated content, further building community engagement.

Bottom Line

For brands looking to tap into the EDM market, Spinnin' Records offers incredible reach and credibility. Spinnin' Records could enhance their online presence and better engage their audience by promoting more user-generated content and engaging in more interactive content formats.