SET India

Overview

SET India is a powerhouse in the entertainment world, bringing the vibrant world of Indian television to a massive audience. With a staggering 193 million+ followers on YouTube, their main platform, they’re one of the biggest names in Indian entertainment! Globally, they rank around #3,468, and within India they're at #427. They are the 88th ranked Hindi language channel. Think of them as the go-to destination for all things Sony Entertainment Television – from drama and reality shows to music and Bollywood buzz.

Performance At A Glance

SET India boasts a truly massive following! While their growth rate is relatively steady, currently at 0.05% monthly, the sheer size of their existing audience means they're constantly adding new viewers. Their fans are pretty engaged, too, with an average engagement rate of 1.41%. This means people aren't just passively watching; they're liking, commenting, and sharing. Their CreatorDB score of 81/100 is a solid indicator of their strong overall performance and consistent content quality.

What They Create

SET India delivers a diverse range of content, primarily focusing on entertainment from their TV channel. You'll find full episodes, clips, and behind-the-scenes moments from popular shows like Indian Idol and Crime Patrol. They use a mix of long-form YouTube videos and shorter formats like YouTube Shorts and the occasional Instagram Reel. For example, a recent video, "'Tumse Milke' पर Jyotirmayee की Performance Shreya को लगी Romantic | Indian Idol S16 | Performance," showcasing a performance from Indian Idol, garnered over 23,000 views and a solid engagement rate, proving the enduring popularity of their flagship shows. Their blend of reality TV, crime dramas, and musical performances keeps viewers hooked.

Why They're Great & Where They Can Grow

SET India excels at leveraging the power of its established television brand. They're masters of repurposing content and catering to a YouTube-centric audience. They also know how to tap into trending topics within Bollywood and Indian pop culture. An exciting opportunity could be expanding their presence on Instagram with more Reels and engaging stories to reach an even wider audience. Experimenting with more interactive content, like polls and Q&As related to their shows, could also boost engagement.

Bottom Line

For brands looking to reach a massive Indian audience, SET India is a goldmine. Consider collaborations that integrate your product or service into their popular shows or create sponsored content around their existing formats. For SET India, focusing on consistent cross-platform promotion and experimenting with more interactive content formats could unlock even greater engagement and growth.