Robzi

Overview

Robzi is a verified Russian-language gaming and lifestyle creator, primarily dominating YouTube. With nearly 6 million followers, Robzi is a force to be reckoned with in the Russian-speaking online world. They offer a mix of gaming content, particularly focusing on mobile titles like Brawl Stars, and general blogging, making them relatable to a wide audience. While ranked in the top 99% globally at #206,268 and #92 in Russia, they have built a very large and dedicated following.

Performance At A Glance

While Robzi boasts a massive audience closing in on 6 million followers, their growth has stagnated recently, showing a slight decline over the past 90 days. Their global ranking is impressive, and their country ranking even more so, proving their strong influence in Russia. However, there's room to improve their language ranking to reach an even wider audience. On the bright side, their fans are super engaged with their content, averaging a 2.11% engagement rate, and their CreatorDB score of 76/100 shows they're doing a lot right!

What They Create

Robzi's content is a diverse mix! They primarily create YouTube videos and shorts, with a smaller presence on Instagram through posts and Reels. They delve into the world of mobile gaming, especially Brawl Stars, offering reviews, highlights, and casual gameplay. One of their recent videos, "THE CRAZIEST AND MOST RANDOM GIFTS! NEW BRAWL STARS EVENT," generated over 49,000 views and a 3.28% engagement rate, highlighting the appeal of their Brawl Stars content. Robzi stands out with their energetic personality and focus on popular mobile games, making them a go-to source for entertainment and information in their niche.

Why They're Great & Where They Can Grow

Robzi excels at tapping into trending games, maintaining a consistent upload schedule (666 videos and 42 shorts!), and fostering a strong community around mobile gaming. Exciting opportunities for growth could include expanding their presence on Instagram with more engaging Reels to reach a wider audience, or experimenting with collaborations with other Russian-speaking gaming creators to tap into new fanbases.

Bottom Line

Robzi is a fantastic partner for brands looking to connect with the Russian-speaking mobile gaming community. For Robzi, focusing on diversifying content formats on Instagram and exploring collaborations could revitalize growth and expand their reach even further.