AzamTV

Overview

AzamTV is a major voice coming straight from Tanzania, bringing you the latest in sports, news, and entertainment in Swahili. With a massive following of over 9.7 million, mostly on Instagram, they're a go-to source for many. While their global ranking sits in the top 99% at #173,717, within Tanzania they hold a solid position at #303. AzamTV is a key player for anyone looking to connect with a Swahili-speaking audience.

Performance At A Glance

AzamTV boasts a substantial audience and while their recent growth rate is a steady 0.26% over the last 30 days, they experienced a much larger 2.23% growth over the last 90 days, showing positive momentum. Their fans are pretty engaged, with an average engagement rate of 2.22%. CreatorDB gives them a score of 65/100, which suggests they're doing well but have room to optimize their content and strategy further to boost their overall performance.

What They Create

AzamTV serves up a mix of product/service promotions, sports highlights (especially football!), news & politics updates, and general media & entertainment. They primarily create videos on YouTube and TikTok, but their main audience is on Instagram. Looking at recent content, a video titled "MSHIKEMSHIKE - AZAM TV 19/01/2025" shows a solid engagement rate of 2.69%. Content like "ZILIZOBAMBA MITANDAONI | Ally Kamwe ampngeza Brahim Diaz wa Morocco, Ahmed Ally awatonya mashabiki" which covers trending topics and football news, also see decent engagement.

Why They're Great & Where They Can Grow

AzamTV excels at delivering timely and relevant content in Swahili, especially around football, giving them a strong niche. Their large follower base provides a solid foundation. To level up, they could explore more interactive content formats like Q&As or behind-the-scenes glimpses. Also, experimenting with shorter, more snackable video content specifically tailored for TikTok and Instagram Reels could significantly boost engagement.

Bottom Line

AzamTV is a valuable partner for brands targeting the Swahili-speaking market, especially football fans. For AzamTV themselves, focusing on diversifying content formats and optimizing for short-form video could unlock even greater growth and engagement.