Brick Science

Overview

Brick Science is where LEGO bricks meet awesome inventions and creative builds! This YouTube-centric creator, with a fantastic following of over 3.8 million fans, brings imagination to life with LEGO creations. They're not just building; they're crafting ancient inventions, upgrading classic sets, and even testing LEGO structures against earthquakes! While ranking in the top 99% of creators globally, Brick Science stands out by blending educational concepts with the fun of LEGOs. It's a captivating mix that keeps viewers coming back for more.

Performance At A Glance

Brick Science has built an impressive empire of nearly 4 million followers! While their growth has been a little slow recently, at just 0.19% over the last month and even dipping slightly in the past week, their overall momentum is still strong. They rank in the top 99% of all creators worldwide and within the USA, which is pretty amazing. Their fans are super engaged with their content, too, boasting an average engagement rate of 2.05%. Their CreatorDB score of 87/100 is a testament to their consistent, high-quality content and strong audience connection.

What They Create

Brick Science delivers a delightful mix of LEGO-focused content, primarily on YouTube. They create both longer-form videos and short, engaging clips. Recent highlights include "I Built ANCIENT Inventions in LEGO!", which showcases their ability to translate historical concepts into brick-built realities, and the popular "LEGO Wolverine Claws! #lego #wolverine," a short that taps into the superhero craze. They also post a small amount on Instagram and TikTok. What makes their content stand out is the combination of creativity, engineering, and a dash of humor, making complex builds accessible and entertaining for a wide audience.

Why They're Great & Where They Can Grow

Brick Science excels at creativity, taking LEGOs beyond simple building and turning them into functional models, historical recreations, and pop-culture tributes. Their strong engagement rate shows they know how to connect with their audience. They are also doing well in utilizing trending hashtags. To continue growing, Brick Science could explore more collaborations with other LEGO creators or even brands. They could also experiment with interactive content like polls or Q&A sessions to further boost engagement.

Bottom Line

For brands looking to tap into a highly engaged audience of LEGO enthusiasts, Brick Science offers a fantastic partnership opportunity. For Brick Science themselves, focusing on diversifying their content formats and increasing cross-platform promotion could help reignite growth and reach an even wider audience.