Overview

Jamie Oliver, the beloved British chef and healthy eating advocate, is a household name for a reason. With a focus on simple, delicious recipes and a mission to get everyone cooking, he's built a massive online community. While he's active on both YouTube and Instagram, his main hub is Instagram, where he connects with over 16.8 million followers. Jamie's content resonates globally, placing him in the top percentage of creators worldwide, currently ranking at #20,577. He's not just sharing recipes; he's inspiring a love of food.

Performance At A Glance

Jamie's got a huge following and they're still growing! He's seeing steady growth, expanding his audience by about 0.5% each month. Globally, he's a top-performing creator, and within the UK, he ranks among the top 500. What's really impressive is how engaged his fans are. His average engagement rate sits at around 1.37%, meaning people aren't just scrolling past; they're liking, commenting, and sharing. CreatorDB gives him a score of 94/100, which basically means he's killing it! This high score reflects his consistent quality, audience engagement, and overall online presence.

What They Create

Jamie's content is all about making cooking accessible and enjoyable. He shares a mix of videos and shorts across YouTube and Instagram, with a particular focus on easy-to-follow tutorials. His recent content has a festive theme, like his "Easiest Gravy To Make This Christmas" video, which, despite being a new upload, has already garnered a strong engagement rate of 4.73%. He also posts relatable content, such as the "When the kids get involved with prepping Christmas!" short, highlighting the fun of cooking with family. What makes his content stand out is its warmth, simplicity, and genuine passion for good food. He's not just a chef; he's a friendly face in your kitchen.

Why They're Great & Where They Can Grow

Jamie's strengths lie in his authenticity, his clear and simple recipe instructions, and his strong brand built on healthy eating. He's particularly good at tapping into seasonal trends, as evidenced by his recent Christmas-themed content. An exciting opportunity for Jamie could be exploring more interactive content formats like live Q&A sessions or cooking challenges with his followers. He could also leverage Instagram's shopping features to promote his cookbooks and kitchenware directly to his audience.

Bottom Line

For brands looking to partner with an established and trusted voice in the food space, Jamie Oliver is a fantastic choice. For Jamie himself, continuing to experiment with newer content formats and leveraging Instagram's e-commerce tools could take his already impressive online presence to the next level.