National Geographic

Overview

National Geographic! We all know and love them. They're the iconic storytellers who bring the world's wonders, from the deepest oceans to the highest peaks, right to our screens. While they're on YouTube, Instagram, and TikTok, their main stage is Instagram, where they captivate a massive audience of over 310 million followers. That's a reach that places them among the top creators globally, currently holding a rank of #6,131 worldwide. They're not just a media company; they're a window into the soul of our planet.

Performance At A Glance

While Nat Geo's audience is gigantic, their growth has been slightly negative recently, showing a slight decrease of -0.02% over the last 30 days. They are still a top-ranking account, ranking #1,122 in the United States and #2,820 for English-language accounts. Their fans are super engaged with their content, boasting an impressive average engagement rate of 4.75%! That's a testament to the quality and impact of their storytelling. CreatorDB gives them a solid score of 85/100, reflecting their strong overall performance and consistent content.

What They Create

National Geographic serves up a diverse menu of content, from full-length YouTube documentaries and short-form videos, to stunning Instagram posts and engaging TikToks. They cover everything from nature and wildlife to culture, science, and global adventures. One recent highlight is their "Cheetah cubs hunt zebras for the first time #CheetahsUpClose" short. Despite a lower engagement rate, the sheer visual spectacle and compelling narrative pulled in over 138,000 views. Their content stands out because it's not just visually stunning, but also educational, thought-provoking, and often deeply moving.

Why They're Great & Where They Can Grow

Nat Geo excels at visual storytelling, leveraging breathtaking photography and videography to capture attention. Their brand recognition is unparalleled, built on decades of trust and quality. And their subject matter is universally appealing, tapping into our innate curiosity about the world. An exciting opportunity for them could be to lean into more interactive content, like Q&As with explorers or behind-the-scenes glimpses into their expeditions, to further boost engagement.

Bottom Line

For brands, partnering with National Geographic offers unparalleled access to a highly engaged and globally aware audience. For Nat Geo, focusing on interactive content and exploring ways to reverse the recent follower decline could further solidify their position as a leading voice in visual storytelling and conservation.