Sơn Hoàng Nguyễn

Overview

Sơn Hoàng Nguyễn, better known as SOOBIN, is a verified Vietnamese artist and musician captivating a massive audience of over 4.4 million followers, primarily on Instagram. SOOBIN's unique blend of original music and engaging personality shines through, making him a prominent figure in the Vietnamese entertainment scene. While ranking within the top 100% globally at #136,085, his influence is particularly strong within Vietnam, where he holds a rank of #665, and amongst Vietnamese-speaking creators where he ranks #507.

Performance At A Glance

SOOBIN boasts a substantial fanbase, but his growth has been relatively slow recently. While his 30-day growth shows a positive trend of 0.32%, the 7-day growth dipped slightly, indicating room for optimization. His fans are super engaged with his content, averaging a solid 2.04% engagement rate and a whopping 876,483 views per piece. His CreatorDB score is 60 out of 100. This score, while decent, suggests there's potential to further refine his content strategy and boost his overall impact.

What They Create

SOOBIN's content mainly revolves around his music. He shares a mix of content across YouTube and Instagram, including full-length music videos and behind-the-scenes glimpses into his performances. He uses both video and short-form content effectively. For example, his recent "SOOBIN LIVE CONCERT: ALL-ROUNDER in HCMC | Recap Video" scored a stellar 16.02% engagement rate! He also creates light-hearted shorts, like the one about spending 270,000 VND on a messy theremin, showcasing his fun side. What really makes SOOBIN stand out is his ability to connect with his audience through authentic content that blends his musical talent with his personality.

Why They're Great & Where They Can Grow

SOOBIN excels at creating high-quality music content, engaging with his audience through relatable posts, and leveraging both long-form and short-form videos to maximize reach. A great opportunity would be to experiment more with collaborations, both musical and with other influencers, to tap into new audiences. Another idea would be to use Instagram stories and live streams more consistently to foster a deeper connection with his fanbase.

Bottom Line

For brands looking for a partner in Vietnam, SOOBIN offers access to a large and engaged audience. For SOOBIN himself, focusing on consistent content scheduling and exploring new content formats could help him unlock even greater growth and solidify his position as a leading Vietnamese creator.