The Lincoln Project

Overview

The Lincoln Project is a major voice in American political commentary, using a sharp and often humorous approach to dissect current events. With a massive following of over 3.6 million, primarily on Instagram, they've carved out a significant space in the digital landscape. Their content, spanning videos, shorts, and posts, consistently sparks conversation and reaches a wide audience. Ranking in the top 3% of creators globally, they've proven their ability to capture attention and drive engagement around critical political issues.

Performance At A Glance

The Lincoln Project is experiencing steady growth, adding new followers every day. They're growing at a rate of 0.32% per month, which is impressive considering their already substantial audience. They rank within the top 3% of all creators worldwide and within the US, demonstrating their strong position. Their fans are super engaged with their content, boasting an average engagement rate of 8.11%, which is significantly higher than average. Their CreatorDB score of 93/100 reflects their overall excellence in content creation, audience engagement, and platform optimization.

What They Create

The Lincoln Project primarily creates content centered around politics and current events. They utilize a variety of formats, including longer-form YouTube videos, short-form content on YouTube Shorts and TikTok, and impactful posts on Instagram. One of their recent videos, "Renee Good, JD Vance, + the Death of Accountability," dissects political accountability and resonated strongly with their audience, racking up over 267,000 views and a high engagement rate. Another example is "Dropkick Murphys: 'MAGA Got Played'", a video that also performed very well. What makes their content stand out is their no-holds-barred approach, their ability to connect political issues to broader cultural trends, and their use of humor and satire.

Why They're Great & Where They Can Grow

The Lincoln Project excels at several things. They have a strong brand identity, a knack for creating engaging and shareable content, and a clear understanding of their audience. One exciting opportunity they could explore is expanding their presence on TikTok. While they have a presence, focusing on short, punchy, and visually engaging content tailored to TikTok's audience could significantly boost their reach. Collaborating with other political commentators or influencers could also introduce their content to new audiences.

Bottom Line

For brands looking to partner with a politically engaged and influential creator, The Lincoln Project offers a direct line to a large and active audience. For The Lincoln Project, refining their TikTok strategy and exploring strategic collaborations could unlock even greater growth and impact.