Lifetime

Overview

Lifetime is a powerhouse in the world of reality TV and entertainment, instantly recognizable for its hit shows like "Dance Moms," "Little Women: Atlanta," and "Bring It!" With a massive following of over 10 million fans across YouTube, Instagram, and TikTok, Lifetime brings drama, heart, and unforgettable moments straight to your screen. While ranked #101,472 globally, their dedicated fanbase proves they're a major player in the entertainment space, particularly on YouTube, their main platform.

Performance At A Glance

Lifetime's audience is HUGE! They're growing steadily, adding around 0.12% more fans each month. While their global and country rankings might seem modest, their engagement rate of 2.48% shows that their fans are super engaged with their content. Their CreatorDB score of 86/100 is a solid indicator of their overall content quality and consistency, proving they know how to keep viewers coming back for more.

What They Create

Lifetime serves up a delicious mix of videos and shorts, primarily on YouTube. They focus on highlights, flashbacks, and sneak peeks from their most popular reality shows. For example, the "It's Obvious It's a BATTLE!" Music Video MADNESS! (Flashback Compilation) | Dance Moms | Lifetime" video pulled in over 33,000 views, showcasing their knack for capturing iconic moments. Another great example is "Miss D Thought She Was Being PUNKED | Bring It! | Lifetime | #shorts" which generated over 21,000 views and a great engagement rate. What makes their content stand out is the access it gives fans to relive their favorite moments and stay connected to the drama they love.

Why They're Great & Where They Can Grow

Lifetime excels at leveraging its existing content library to create engaging clips and compilations. They are also great at riding the nostalgia wave with flashback content. Plus, they have a strong brand recognition built over years of broadcast television. An exciting opportunity could be to explore more interactive content, like Q&As with former cast members or behind-the-scenes looks, to deepen audience engagement. Also, expanding content on TikTok and Instagram, beyond just clips, could capture a younger audience.

Bottom Line

For brands, Lifetime offers access to a highly engaged audience passionate about reality TV and pop culture. For Lifetime, focusing on increasing content diversity and interactive elements could help further boost engagement and reach new viewers.