NOWNESS

Overview

NOWNESS is your go-to destination for captivating short films exploring the beauty of our world and the creativity within it. Imagine a curated online gallery where art, culture, and storytelling collide – that's NOWNESS. While they have a presence on YouTube, their heart beats strongest on Instagram, where they connect with over 3.3 million followers. Ranking in the top 99% of creators globally, NOWNESS is a significant voice in the online world, showcasing unique perspectives and pushing creative boundaries.

Performance At A Glance

NOWNESS boasts a massive audience of over 3.3 million followers, and they're steadily growing! Over the last 90 days, they've seen a growth of 1.68%, which is a testament to their engaging content. Globally, they rank in the top 99% of all creators, holding a solid position at #203,599. Their fans are super engaged with their content too, with an average engagement rate of 1.92%. Their CreatorDB score is a respectable 77/100, showing they're doing a great job of connecting with their audience and delivering high-quality content.

What They Create

NOWNESS is all about visually stunning short films. They explore a wide range of topics, from art and culture to social issues and personal stories. They primarily share videos on YouTube, but also use Instagram posts and Reels to showcase snippets and behind-the-scenes content.

One standout recent video features Jonathan Anderson and historian Dr. James Fox discussing British craft at JW Anderson’s new store; this video generated over 15,000 views and a strong 3.19% engagement rate! Another compelling piece highlights Syrian photographer Hussam Halawa, using humor to challenge perceptions of Arab identities. NOWNESS stands out by giving a platform to diverse voices and highlighting unique cultural stories through a visually captivating lens.

Why They're Great & Where They Can Grow

NOWNESS excels at:

• Curating Compelling Content: They consistently feature high-quality, thought-provoking short films.
• Showcasing Diverse Voices: NOWNESS amplifies stories from around the world, promoting cultural understanding.
• Maintaining High Production Value: Their content is visually stunning and professionally produced.

An exciting opportunity could be to lean further into interactive elements on Instagram stories, like Q&As with featured artists, or creating behind-the-scenes reels that give a glimpse into the filmmaking process.

Bottom Line

For brands seeking authentic and culturally relevant partnerships, NOWNESS offers access to a highly engaged audience interested in art, design, and global perspectives. For NOWNESS, experimenting with shorter, punchier content formats on Instagram, along with interactive stories, could further boost engagement and reach.