Todah Music

Overview

Todah Music is a rising star in the Brazilian music scene, bringing heartfelt sounds to over 10 million followers across YouTube, Instagram, and TikTok. Primarily known for their YouTube channel, Todah Music is a record label and media powerhouse that delivers uplifting music and content to a dedicated audience. They're currently ranked in the top 99% of creators globally, showcasing their impressive reach and influence.

Performance At A Glance

Todah Music boasts a massive following of over 10 million fans and is steadily growing, increasing by 0.31% in the last month alone. While their recent 7-day growth is a modest 0.03%, their 90-day growth of 2.54% shows a strong upward trend. Globally, they're ranked in the top 99% of all creators, and within Brazil and the Portuguese-speaking world, they're also performing exceptionally well, ranking in the top 98%. Their fans are super engaged, with an average engagement rate of 5.31% across their content. With a CreatorDB score of 78/100, Todah Music is demonstrating consistent performance and solid engagement.

What They Create

Todah Music primarily creates music-focused content, including official music videos, behind-the-scenes glimpses, and shorter, snackable content like YouTube Shorts and TikTok videos. Their content is categorized under Music, Record Label, and Media & Entertainment, reflecting their multi-faceted approach. A recent standout is Larissa Pires' "Resposta de Oração [Clipe Oficial]," which racked up nearly 200,000 views and over 10,000 likes, demonstrating the power of their compelling music videos. Another successful short, "Larissa Pires | Resposta de Oração #shorts," also performed well, grabbing over 90,000 views. Their content stands out because it's authentic, faith-based, and beautifully produced.

Why They're Great & Where They Can Grow

Todah Music excels at creating high-quality music videos that resonate with their audience. They also do a great job of diversifying their content formats to capture attention on platforms like TikTok and YouTube Shorts. Furthermore, their strong engagement rate shows they've built a loyal and active community.

An exciting opportunity for Todah Music could be to explore collaborations with other Brazilian artists to expand their reach and introduce their music to new audiences. They could also consider creating more behind-the-scenes content to foster a deeper connection with their fans.

Bottom Line

For brands looking to connect with a highly engaged Brazilian audience, Todah Music is a fantastic partner. For Todah Music themselves, focusing on increasing the frequency of Instagram posts and exploring cross-promotional opportunities could further amplify their reach and engagement.