What If

Overview

"What If" is your go-to creator for mind-blowing explorations of hypothetical scenarios. They're like the ultimate "what if" game, but with science, technology, and a dash of philosophical pondering thrown in! Primarily found on YouTube, but also active on Instagram and TikTok, they’ve built a dedicated following of over 11.7 million subscribers hungry for answers to questions you never even thought to ask. While their global rank is currently #117,923, their consistently engaging content shows they have the potential to climb even higher.

Performance At A Glance

"What If" is steadily adding to their massive following, growing at a rate of around 1% each month. That's a lot of curious minds joining the conversation! Their fans are super engaged, with an average engagement rate of 4.19% – that's a strong signal that people aren't just passively watching, they're actively enjoying and reacting to the content. They've earned a CreatorDB score of 92/100, which is seriously impressive and reflects the high quality and consistency of their work.

What They Create

"What If" specializes in creating thought-provoking videos and shorts that dive deep into hypothetical scenarios. Think "What If You Dug a Hole Through Mars?" (a recent short that garnered over 42,000 views) or longer videos exploring the implications of becoming a Type 7 Civilization. They cover everything from space exploration and future technologies to current events, often with a sci-fi twist. Their content stands out because it's both educational and entertaining, making complex topics accessible and engaging for a broad audience. They use a mix of formats, with a strong focus on YouTube videos and Shorts, and are experimenting with Instagram Reels and TikTok videos.

Why They're Great & Where They Can Grow

"What If" excels at simplifying complex scientific concepts, sparking curiosity, and consistently delivering high-quality content. They're masters of visual storytelling, making even the most abstract ideas come to life. One exciting opportunity could be to explore more collaborations with other science communicators or even fiction writers to expand their creative horizons. Another could be to expand their presence on Instagram and TikTok to reach new audiences with shorter, more snackable content.

Bottom Line

For brands looking to connect with a highly engaged and intellectually curious audience, "What If" is a fantastic partner. For "What If", continuing to experiment with different content formats and collaborations could unlock even greater growth and engagement.