Asphalt

Overview

Asphalt is a verified content creator based in Spain, captivating over 2.2 million followers across YouTube, Instagram, and TikTok. While they're active on multiple platforms, YouTube is Asphalt's main stage, where they showcase their passion for gaming, particularly focusing on luxury cars and related apps. Ranking in the top 97% of all creators globally, Asphalt’s channel offers a unique blend of automotive enthusiasm and gaming excitement that resonates with a large and dedicated audience.

Performance At A Glance

Asphalt boasts a massive following, but their growth has recently plateaued. While they've seen a slight 0.04% growth in the past month, the last 90 days showed a slight decrease of -0.11%. Globally, they rank in the top 97% of all creators, which is impressive, and within Spain, they're in the top 90%. Their fans are super engaged with their content, resulting in an average engagement rate of 2.43%. With a CreatorDB score of 89/100, Asphalt is clearly doing a lot right, indicating strong content quality and audience loyalty.

What They Create

Asphalt's content revolves around gaming, luxury cars, and the apps that bring them together. They create a mix of YouTube videos and Shorts, Instagram posts and Reels, and TikTok videos. Recently, their "NEW Track Preview - India" video really took off, racking up over 153,000 views and 9,100 likes, giving viewers a sneak peek at exciting new in-game content. Another popular video, "Holiday Overdrive Season - Trailer," also garnered attention with over 73,000 views. What makes Asphalt's content stand out is the high-quality production and the focus on aspirational automotive content within the gaming world.

Why They're Great & Where They Can Grow

Asphalt excels at consistently delivering high-quality content related to luxury cars and gaming. Their strong CreatorDB score proves they maintain a high standard. They also do a great job diversifying their content across multiple platforms, reaching different audiences. An exciting opportunity for Asphalt would be to partner with real-world automotive brands for sponsored content or behind-the-scenes looks at luxury car events. They could also explore creating more interactive content, like Q&A sessions or live streams.

Bottom Line

Asphalt is a strong partner for brands looking to tap into the gaming and luxury automotive niche. For Asphalt, focusing on increasing consistency and exploring new content formats could revitalize growth and further solidify their position in the creator landscape.