Overview

Ellie Thumann is your quintessential Gen Z "it" girl, navigating the worlds of fashion, lifestyle, and vlogging with a relatable and engaging style. She's built a strong presence, particularly on YouTube, where she connects with a dedicated audience. While her global ranking places her within the top 100% at #113,872, it's her authentic personality and eye for aesthetics that truly set her apart, attracting nearly 3.5 million followers across her platforms.

Performance At A Glance

Ellie's audience is substantial, but her growth has plateaued recently, showing a slight dip over the last 90 days. While she ranks well within her country and language categories, there's room to climb even higher. The great news? Her fans are super engaged with her content, boasting an average engagement rate of 1.58%. Her CreatorDB score of 80/100 signals that she's doing a lot right – creating quality content that resonates with her audience.

What They Create

Ellie's content mix is a blend of lifestyle vlogs, fashion and beauty tutorials, and glimpses into her everyday life as a student. She primarily focuses on longer-form YouTube videos, but she also uses Instagram posts and Reels to connect with her followers. Check out her recent "bestie trip to cabo" video, which garnered almost 48,000 views, offering viewers a fun and adventurous peek into her vacation. Or her video where she spends a fall day in charleston, which is a cozy look at her favorite fall activities. What makes Ellie's content stand out is its authentic, unedited feel – she's like your cool older sister sharing her life with you.

Why They're Great & Where They Can Grow

Ellie's strengths lie in her relatability, her aesthetically pleasing visuals, and her consistent posting schedule. She excels at creating content that feels authentic and engaging, making her audience feel like they're part of her life. An exciting opportunity would be to experiment more with YouTube Shorts to broaden her reach and capitalize on the algorithm's current push for short-form video. She could also explore more niche content, like specific styling tips or in-depth beauty tutorials, to attract a more targeted audience.

Bottom Line

For brands looking for a relatable and engaging influencer to partner with, Ellie Thumann is a fantastic choice. For Ellie herself, focusing on consistent engagement with her audience and exploring new content formats could be key to reigniting growth and expanding her reach.