The Try Guys

Overview

The Try Guys – you know, those hilarious guys who try everything from birthing simulators to baking elaborate desserts – have carved out a major space on YouTube and Instagram. With a whopping 9.4 million followers, they're all about embracing the absurd and sharing their experiences with a massive audience. While they may be ranked around #31,977 globally and #7,115 in the US, their appeal lies in their relatable, down-to-earth personalities and willingness to dive headfirst into anything.

Performance At A Glance

Okay, so The Try Guys' growth has been a little slow lately, dipping slightly over the past month. But don't let that fool you! Their fans are super engaged with their content, clocking in an average engagement rate of 2.36%. Plus, they're pulling in an average of 278,829 views per video. Their CreatorDB score is a solid 92 out of 100, meaning they’re doing a fantastic job of connecting with their audience and delivering quality content.

What They Create

The Try Guys are masters of the vlog format, sharing their adventures, challenges, and everyday life moments through both long-form YouTube videos and quick, engaging Shorts. Recently, they've been exploring different cities, like in their "We Tried The 50 Best Things In NYC" video, which racked up over 42,000 views with viewers loving their take on the city's culinary scene. They also do sponsored content, like their recent Magic The Gathering Short featuring a lobster, showing their willingness to collaborate with brands in creative ways. What makes their content stand out is their genuine camaraderie and the fun they have trying new things.

Why They're Great & Where They Can Grow

The Try Guys are excellent at being relatable, experimenting with diverse content, and maintaining consistent branding. One exciting opportunity they could explore is diving deeper into niche topics or challenges suggested by their audience to boost engagement. They could also experiment more with interactive content like polls and Q&As to foster a stronger community feel.

Bottom Line

For brands, The Try Guys offer a fantastic opportunity to connect with a large, engaged audience through authentic and humorous content. For The Try Guys themselves, focusing on community interaction and exploring new content formats could be key to reigniting growth and solidifying their position as top-tier content creators.