BuzzFeedVideo

Overview

BuzzFeedVideo is a powerhouse of viral content, a name practically synonymous with internet entertainment. This channel is a go-to for everything from quirky challenges to relatable life moments. With a massive following of over 27 million subscribers on YouTube, BuzzFeedVideo has carved out a significant space in the digital landscape. While ranked at #74,661 globally, their influence is undeniable, offering a blend of entertainment, news, and relatable content that resonates with a broad audience.

Performance At A Glance

While BuzzFeedVideo commands a huge audience, their growth has been slightly negative lately, showing a dip of around -0.05% over the past month and three months. They're ranked in the top 100% of creators globally and in the USA, as well as for English-speaking channels. Their fans are pretty engaged, with an average engagement rate of 5.76%, and their videos typically rack up around 44,000 views. CreatorDB gives them a score of 64/100, which means there's room to optimize their content strategy for even better performance.

What They Create

BuzzFeedVideo serves up a diverse menu of content, spanning from entertaining videos and Shorts to Instagram Reels and TikToks. They delve into People & Blogs, Entertainment, and Media & Entertainment, covering topics ranging from Pop Culture to Reality Television. Recently, they posted "The Try Guys Try Fear Factor Challenges," which, despite being a longer video format, earned a solid 4.96% engagement rate. Another recent short, "I Accidentally Became The First Internet Karen", plays with trending topics, showing their ability to tap into the current online conversation. What sets them apart is their ability to create easily shareable content, often featuring relatable scenarios and light-hearted humor.

Why They're Great & Where They Can Grow

BuzzFeedVideo excels at creating shareable content, tapping into trending topics, and leveraging the power of relatable experiences. They're also great at using their talent pool to create engaging series. An exciting opportunity could be focusing more on collaborative content with other creators to tap into new audiences. Experimenting with more interactive content like polls or Q&As could also boost engagement.

Bottom Line

For brands, BuzzFeedVideo offers a massive reach and the potential to tap into a diverse audience through sponsored content. For BuzzFeedVideo themselves, doubling down on engaging Shorts, collaborating with other creators, and exploring interactive content could be the key to reigniting growth and boosting their CreatorDB score.