Arsenal

Overview

Arsenal isn't just a sports team; it's a global brand with a massive online presence. Commanding a following of over 48 million fans, primarily on Instagram, Arsenal is a powerhouse in the digital sports world. They offer fans an all-access pass to the club, from match highlights to behind-the-scenes training footage. Their global ranking at #24,125 shows they're already playing in the big leagues of content creation. They're not just playing the game; they're documenting it for a worldwide audience.

Performance At A Glance

Arsenal's digital game is strong! They're growing at a solid pace, with a 0.90% increase in followers over the last 30 days, showing consistent appeal. While ranked in the top 100% both globally and within Great Britain, there's always room to climb higher. What's really impressive is their average engagement rate of 8.48%. That means their fans are super engaged with their content, liking, commenting, and sharing the Arsenal love. Their CreatorDB score of 86/100 confirms they're doing a lot right, showcasing a well-rounded approach to content creation and audience engagement.

What They Create

Arsenal's content mix is a winning formula. They pump out a steady stream of content across YouTube (videos and Shorts), TikTok, and Instagram. You'll find everything from full match highlights to quick, engaging Shorts. For example, their recent "ARSENAL ACCELERATE BEFORE SAKA SCORES!" Short racked up over a million views, showcasing the power of short-form content to capture exciting moments. They also provide "INSIDE TRAINING" videos that allow fans to get closer than ever to their team. The content stands out because it blends exciting on-field action with intimate glimpses into the world of Arsenal, making every fan feel like part of the family.

Why They're Great & Where They Can Grow

Arsenal excels at delivering consistent, high-quality content that caters to their global fanbase. Their use of multiple formats keeps things fresh, and their behind-the-scenes access gives fans a unique perspective. They're also great at leveraging timely content, jumping on trending moments and delivering updates rapidly.

One exciting opportunity would be to explore more interactive content, such as Q&A sessions with players or live streams during training. Also, they could also dive deeper into fan-generated content, showcasing fan art, reactions, and stories to further build community.

Bottom Line

For brands looking to tap into a passionate and global sports audience, Arsenal is a prime partner. For Arsenal themselves, continuing to experiment with interactive content and fan-focused initiatives will only strengthen their already impressive online presence.