T-Series

Overview

T-Series isn't just a music label; it's a Bollywood powerhouse that's conquered YouTube! Boasting a staggering 318 million+ followers, this Indian giant reigns supreme as the #1 Hindi-language channel on the platform. While also present on Instagram and TikTok, YouTube is where T-Series truly shines, bringing the vibrant sounds and visuals of Indian music to a global audience. Their influence is undeniable, reflected in their top-tier language ranking and solid position among the world’s top channels.

Performance At A Glance

T-Series has a massive and loyal following! They're growing at a steady pace, adding new fans every month. While their 7-day growth rate is relatively flat, their 30-day growth shows a healthy climb of 0.31%, which expands to nearly 2% over 90 days. They are within the top 95% of creators in India, with a global ranking within the top 99%. Their fans are super engaged with their content, as shown by an average engagement rate of 4.12%. Their CreatorDB score of 94/100 shows they are very successful at what they do!

What They Create

T-Series is all about music and entertainment. They primarily focus on releasing music videos, lyrical videos, and short-form content like YouTube Shorts, Instagram Reels, and TikTok videos. Recent content includes both full music videos and promotional Shorts for upcoming films. For example, their full music video for "O'Romeo" from an upcoming movie, featuring Shahid Kapoor and Triptii Dimri, has already racked up over 13 million views! They also create shorts highlighting the movie "Border 2" to build anticipation. T-Series's content stands out because of its high production quality, popular Bollywood stars, and catchy tunes.

Why They're Great & Where They Can Grow

T-Series excels at leveraging its established brand recognition, curating popular Bollywood content, and utilizing both long-form and short-form videos to maximize reach. They are also very good at promoting content across platforms.

To further grow, T-Series could explore behind-the-scenes content featuring artists and production processes. This could attract a wider audience interested in the making of the music. They could also utilize more interactive content such as Q&As or live performances.

Bottom Line

For brands looking to tap into the massive Indian market, T-Series is a goldmine. They offer unparalleled reach and engagement within the Bollywood music scene. For T-Series, experimenting with more interactive content and behind-the-scenes glimpses could be a great way to further connect with their audience and boost engagement.