Overview

Illumination! You know them, you love them, and chances are, you've seen their mischievous Minions plastered everywhere. As the studio behind some of the biggest animated franchises in the world, like Despicable Me and The Super Mario Bros. Movie, their YouTube channel is a hub for trailers, clips, and behind-the-scenes glimpses into their whimsical worlds. With over 4.7 million followers, Illumination ranks in the top 99% of creators globally, holding the #176,750 spot worldwide. They are a powerhouse in animation entertainment!

Performance At A Glance

While boasting a massive following of 4.7 million, Illumination's growth is currently steady, with a 0.84% increase over the last 90 days. Ranking in the top 99% globally, within the US, and for English-speaking channels shows their strong position. However, the growth rate suggests an opportunity for further expansion. Their fans are super engaged with their content, resulting in an impressive average engagement rate of 21.26%. Their CreatorDB score of 76/100 reflects solid overall performance, but also hints at areas for potential improvement.

What They Create

Illumination's content primarily revolves around their animated films. They share a mix of YouTube videos and Shorts, along with Instagram posts and Reels to keep fans updated on upcoming releases. Recently, they've been heavily promoting The Super Mario Galaxy Movie, dropping teasers like "The Super Mario Galaxy Movie | Mario & Luigi vs. Bowser Jr.," which garnered over 736,000 views. Their content stands out due to its high production quality, iconic characters, and strategic use of humor to build anticipation for their movies.

Why They're Great & Where They Can Grow

Illumination excels at leveraging its established franchises to generate buzz. They're masters of creating viral moments with instantly recognizable characters. Their high engagement rate proves they know how to connect with their audience. To further amplify their reach, they could explore more interactive content, like Q&A sessions with animators or behind-the-scenes looks at the animation process. Partnering with gaming influencers for Mario-related content could also tap into a new audience.

Bottom Line

For brands looking to collaborate, Illumination offers access to a massive and highly engaged audience, particularly families and animation enthusiasts. For Illumination, focusing on more interactive content and strategic collaborations could unlock even greater growth potential.