Overview

Zach King is a digital wizard, captivating millions with his mind-bending illusions and clever video editing. He's a master of short-form storytelling, turning everyday moments into magical spectacles. Primarily known for his TikTok presence, where he reigns supreme with a massive following of over 156 million, Zach's also making waves on YouTube and Instagram. His global ranking reflects his widespread appeal, currently sitting at #552 worldwide and #154 in the USA.

Performance At A Glance

Zach's audience is huge and, although his growth has slowed down recently, he's still adding followers. His 30-day growth is 0.01%, and 90-day growth is 1.74%, showing he's maintaining a strong foundation. His fans are super engaged with his content, with an average engagement rate of 2.73% across his platforms. This demonstrates his ability to consistently capture audience attention. A CreatorDB score of 97/100 highlights his exceptional performance and places him among the elite creators in the digital world.

What They Create

Zach King is the king of magic tricks and visual effects, all packed into short, engaging videos. He's active on multiple platforms, but his TikTok videos are his bread and butter. He also posts on YouTube (both long-form videos and Shorts) and Instagram Reels.

One of his recent viral hits, "He broke the golf simulator," racked up nearly 20 million views and a quarter million likes. This Short perfectly exemplifies his knack for combining humor and unexpected visual twists. Another example includes, "Magic 🪄 on the new @IHOP Value Menu, available every day! #IHOPPartner" which has over 21 million views.

His content stands out because it's visually stunning, funny, and often leaves you wondering, "How did he do that?!"

Why They're Great & Where They Can Grow

Zach King excels at creating highly shareable, visually arresting content that appeals to a broad audience. He's a master storyteller in the short-form video space, blending humor and magic seamlessly. His strong CreatorDB score also shows he understands how to optimize his content for discoverability.

An exciting opportunity for Zach could be exploring more interactive content formats, like polls or Q&As, to deepen his connection with his audience. Another possibility would be to create a master class to teach up-and-coming creators the art of visual storytelling.

Bottom Line

Zach King is a proven performer who can deliver exceptional engagement and visibility. Brands looking for a creative partner who can seamlessly integrate their product into engaging, viral-worthy content should look no further. Zach should continue to experiment with new formats and platforms to stay ahead of the curve.