thegameawards

Overview

The Game Awards, an institution for gamers worldwide, is the place to celebrate the best in video games. With a massive following of over 14 million across YouTube, Instagram, and TikTok, they’re a leading voice in the gaming industry. Primarily on YouTube, The Game Awards delivers everything from nominee announcements and orchestra performances to behind-the-scenes glimpses of the show. Their content resonates globally, placing them in the top 99% of creators worldwide. They’re not just reporting on the industry; they're shaping it.

Performance At A Glance

The Game Awards boasts an impressive audience and their growth has been remarkable, with a staggering 77.92% increase in followers over the last 90 days. Their current growth rate sits at a solid 0.17% month-over-month. Globally, they rank in the top 99% of all creators, proving their widespread appeal. Their fans are super engaged with their content, resulting in an average engagement rate of 4.65% – that's a lot of love! CreatorDB gives them a score of 96/100, highlighting their consistent quality and strong online presence.

What They Create

The Game Awards delivers a diverse mix of content centered around, you guessed it, the Game Awards! You'll find full videos of musical performances from the show, nominee announcements, and even collaborations within games like Fortnite. Their recent video of "The Game Awards Orchestra Performs Music from Game of the Year Nominees at The Game Awards 2025" has racked up over 1.3 million views, showcasing the power of their production quality and the universal appeal of iconic game music. They also create shorter content, like their recent YouTube Short teasing the nominee announcements, which grabbed over 45,000 views, proving they know how to build anticipation. What makes their content stand out is the high production value and the sheer excitement surrounding the awards themselves.

Why They're Great & Where They Can Grow

The Game Awards excels at building hype, delivering high-quality video content, and leveraging the excitement of the gaming community. They have a knack for creating shareable moments, especially with their musical performances and nominee reveals. An exciting opportunity would be to create more behind-the-scenes content or exclusive interviews with developers and nominees, offering fans a more intimate experience. Also, diving deeper into analyzing gaming trends and controversies could spark even more conversation.

Bottom Line

For brands looking to connect with a passionate gaming audience, The Game Awards is a goldmine. For The Game Awards themselves, continuing to experiment with interactive content and community engagement could help them further solidify their position as the leading voice in gaming celebrations.