NHL

Overview

NHL – it's the official Instagram and YouTube channel for the National Hockey League, bringing all the action, highlights, and stories from the ice straight to millions of fans. With a massive following of over 9.6 million, primarily on Instagram, they're a go-to source for hockey lovers. While they're ranked in the top 100% globally (around #70,900), their strong Canadian roots help them achieve a impressive #21 ranking in their home country, showcasing their importance to the sport in Canada. They're not just posting; they're keeping the passion for hockey alive online!

Performance At A Glance

The NHL's online presence is strong and steadily growing! They're adding new fans at a rate of 1.88% per month, which is a solid pace given their already huge audience. Their fanbase is super engaged with their content, clocking in an average engagement rate of 1.85%. That means people aren't just scrolling past; they're liking, commenting, and sharing the hockey love! CreatorDB gives them a score of 81/100, which indicates a well-managed and effective content strategy. They're doing a great job of connecting with their audience.

What They Create

The NHL serves up a mix of thrilling game highlights, player profiles, and news updates. Their YouTube channel features both longer videos and quick-hit shorts, keeping fans entertained with every format. One recent video, "A TIMELESS rivalry! 🦌❄️," racked up over 35,000 views, capturing the excitement of a classic matchup. Another highlight reel, "Sharks vs. Golden Knights | NHL Highlights | December 23, 2025" showing exciting on-ice action, also performed well, showing fans' hunger for game-day recaps. What makes their content stand out is its immediacy and access: they're giving fans a front-row seat to the best moments in hockey.

Why They're Great & Where They Can Grow

The NHL is really good at:

• Delivering timely highlights: They get the key plays out fast, keeping fans in the loop.
• Leveraging iconic moments: They know what resonates with hockey fans.
• Reaching a massive audience: They have the scale to amplify the sport's reach.

Exciting opportunities they could explore:

• Behind-the-scenes content: Giving fans a glimpse into the locker room or player training could boost engagement.
• Interactive Q&As: Hosting live sessions with players or coaches could create a deeper connection with their audience.

Bottom Line

For brands looking to tap into a passionate fanbase, NHL is a powerful partner. For the NHL team, focusing on more personalized content and interactive experiences could take their engagement to the next level. Overall, they're in a great position to continue growing the sport's online presence!