Saturday Night Live

Overview

Saturday Night Live, the iconic late-night comedy sketch show, isn't just a TV staple – it's a digital powerhouse! With a massive following of over 40 million fans across YouTube, Instagram, and TikTok, SNL brings its signature brand of topical humor, celebrity impressions, and musical performances to a global online audience. Ranked within the top 100% of creators worldwide, SNL leverages its established brand to deliver laughs on-demand, making it a major player in the entertainment content space.

Performance At A Glance

SNL's digital presence is seriously impressive! They're growing at a solid clip, adding 1.50% to their huge following in the last 30 days alone. Their fans are super engaged with their content, averaging a 5.61% engagement rate – that means people are watching, liking, and sharing the laughs! Globally, SNL is ranked within the top 100% of all creators (#6,026), and they hold a similar position in the US and within English-speaking channels. With a CreatorDB score of 98/100, it's clear that SNL is doing a lot right! This high score reflects their consistent content quality, audience engagement, and overall platform strategy.

What They Create

SNL's online content is a mix of classic sketches, behind-the-scenes glimpses, and viral-ready shorts. You'll find everything from full segments pulled from the show to quick, shareable clips on YouTube Shorts and TikTok. For example, their recent short, "hawkins looks a little different," racked up over 2.4 million views by cleverly playing on the popularity of Stranger Things. They also post "Behind the Sketch" content, offering a peek into the making of iconic moments like "Home Alone with Ariana Grande," giving fans an extra layer of connection. What makes their content stand out is its direct tie-in to the live show, allowing fans to relive their favorite moments and discover new ones.

Why They're Great & Where They Can Grow

SNL excels at several things. First, they leverage their A-list celebrity guests for maximum impact. Second, their content is highly topical, riding the wave of current trends and pop culture moments. Third, they understand how to repackage their TV content for the digital space, creating engaging clips and shorts.

An exciting opportunity for SNL would be to experiment more with interactive content, such as polls, Q&As with cast members, or even live streams during the show. This could further boost engagement and create a stronger sense of community around the brand.

Bottom Line

For brands looking to tap into a massive and engaged audience with a proven track record, Saturday Night Live is an ideal partner. For SNL, continuing to experiment with new formats and interactive elements will help them stay ahead of the curve and solidify their position as a digital comedy leader.