Michelle Choi

Overview

Michelle Choi is your go-to girl for cozy, relatable lifestyle content. Primarily on YouTube, she brings viewers into her world with vlogs that feel like catching up with a close friend. From her "Homebody in New York" series to travel diaries, Michelle shares her everyday life with a genuine charm that resonates with nearly 3 million followers. While she's holding steady at around the #136,374 spot globally, her engaging content has solidified her place in the hearts of her audience.

Performance At A Glance

Michelle has a sizable audience of nearly 3 million followers! While her growth has been a bit slow lately (a slight dip over the last week, and a 0.33% increase in the past month), she's still holding strong. Ranking in the top 1% of creators globally and within the US, she's definitely making waves. Her fans are super engaged with her content, boasting an average engagement rate of 3.48%. Finally, her CreatorDB score of 82/100 means she's performing really well overall, with a solid presence and consistent content.

What They Create

Michelle's content is all about lifestyle, travel, and those comfy "homebody" vibes. She primarily posts longer-form videos on YouTube, sprinkled with the occasional YouTube Short and Instagram Reel. Her recent videos have been particularly popular, like "New York to Japan Diaries | End of year trip with parents & fiancé, buying wedding rings, hot spring," which gives viewers a peek into her personal life and travels. And who can resist the comforting charm of her "Homebody in New York" series, where she shares everything from what she eats in a day to a tour of her dream closet? Michelle's videos stand out because of their authenticity and the personal connection she makes with her viewers.

Why They're Great & Where They Can Grow

Michelle excels at creating relatable, comforting content that resonates with her audience. Her authenticity shines through, making viewers feel like they're part of her life. Plus, her consistent posting schedule keeps her audience engaged. An exciting opportunity would be to explore more collaborative content with other lifestyle creators. She could also expand on her "travel diary" series, perhaps focusing on budget-friendly travel tips or hidden gems within the cities she visits.

Bottom Line

For brands looking for a relatable and authentic influencer, Michelle Choi is a great choice. Her engaged audience and genuine content make her a valuable partner. For Michelle, continuing to experiment with new content formats and collaborations could help her reach even more viewers and boost her growth.