Discovery

Overview

Discovery, a verified content powerhouse with a massive following of over 26 million, takes you on a journey into the extraordinary! While they're active on both YouTube and Instagram, their Instagram is where they truly shine, bringing viewers closer to the worlds of science, technology, and entertainment. Ranked in the top percentile globally, Discovery offers a fascinating blend of educational content and reality TV drama, making learning an adventure.

Performance At A Glance

Discovery's audience is huge and still growing! They're expanding at a rate of 0.12% monthly, which is impressive given their already massive size. Globally, they're ranked among the top content creators. Their fans are super engaged with their content, boasting an average engagement rate of 0.90% across their posts. Their CreatorDB score of 86/100 shows they're doing a fantastic job creating compelling and engaging content.

What They Create

Discovery offers a blend of thrilling videos, bite-sized shorts, and captivating Instagram posts and reels. Their content spans from recaps of hit shows like "Gold Rush" to glimpses into the world of "Contraband: Seized at the Border." Check out "Parker's Four Wash Gamble - Full Episode Recap | Gold Rush | Discovery" - it's a great example of their ability to pull viewers into the high-stakes world of gold mining. Or, for something a little different, "Parker Wants FOUR Washplants!? | Gold Rush | Discovery" gives you a quick, exciting dose of the Gold Rush drama. What makes Discovery stand out is their ability to make education entertaining and accessible.

Why They're Great & Where They Can Grow

Discovery excels at leveraging their existing TV programming to create compelling social media content. They're also great at tapping into popular topics like space and reality TV. One exciting opportunity could be to create more interactive content, such as Q&As with experts or behind-the-scenes looks at their productions. Another could be to experiment with longer-form content on Instagram, like IGTV series, to build even deeper connections with their audience.

Bottom Line

For brands, Discovery offers access to a massive and engaged audience interested in science, technology, and entertainment. For Discovery, continuing to experiment with different content formats and interactive elements could help further boost engagement and growth.