House of Highlights

Overview

House of Highlights is the destination for viral sports moments, jaw-dropping plays, and hilarious off-the-court antics. Think of them as the ultimate sports highlight reel, bringing the best of basketball, the NBA, and beyond to your phone. With a massive following of over 99 million, mainly on Instagram, they've carved out a unique space in the sports media landscape. While their global ranking sits at #2,772, they're a major player in the US market, ranking at #518!

Performance At A Glance

House of Highlights boasts a HUGE audience, but their growth is currently experiencing a slight dip. While they've seen some positive growth in the last week (0.06%), their 30 and 90-day growth rates are slightly negative, at -0.01% and 0.25%, respectively. Their fans are still pretty engaged with their content, though, with an average engagement rate of 2.16%. Their CreatorDB score is 63 out of 100. While not the highest, it indicates a solid presence and performance, with room to improve.

What They Create

House of Highlights is all about the action! They deliver a mix of short-form video content, mostly through YouTube Shorts and TikTok, but also longer YouTube videos. They specialize in curating and sharing the most exciting and humorous moments in sports, with a strong focus on basketball and the NBA. A recent example is the short, "HUNTER ON JOEL EMBIID OMG 🤯🔥🔥," which captures a crazy play and demonstrates their knack for finding high-energy content. Another great example is "Ref tryna pump fake DQ 😂😂" which showcases humorous moments to get people engaged.

Why They're Great & Where They Can Grow

House of Highlights excels at capturing viral moments and packaging them for maximum impact. Their strength lies in their curation skills, timing, and understanding of what resonates with sports fans. They also do a good job of providing commentary and analysis. To level up, they could explore collaborating with up-and-coming athletes or influencers to create original content. This could give them even more exclusive content and help them grow their audience.

Bottom Line

For brands looking to reach a massive and engaged sports audience, House of Highlights is a no-brainer. For House of Highlights themselves, focusing on diversifying their content formats and exploring more original content could be the key to reigniting growth and boosting their CreatorDB score.