GRM Daily

Overview

GRM Daily is the go-to hub for UK rap and grime, a real tastemaker in the British music scene. They're not just playing music; they're shaping the culture. With a massive following of over 10 million fans across platforms, primarily on YouTube, they've established themselves as a major force. Ranking within the top 99% of creators globally, GRM Daily champions emerging talent and delivers the latest hits straight to your screen. They're more than just a channel; they're a movement.

Performance At A Glance

GRM Daily boasts a huge audience, but their growth has slowed a bit recently, showing a slight decrease over the last month. Globally, they rank in the top 99% of all creators, and are a top creator in the UK. Despite the slow growth, their fans are super engaged with their content, averaging an impressive 3.35% engagement rate. Their CreatorDB score is a solid 90 out of 100, meaning they're doing a fantastic job of creating quality content and connecting with their audience.

What They Create

GRM Daily is all about showcasing the best in UK rap and grime. They primarily post music videos and freestyles, giving artists a platform to shine. From full-fledged music videos to short, snappy YouTube Shorts, they cover all bases. One recent highlight is FRISCO's "INVITE ONLY [FREESTYLE]," which racked up almost 120,000 views, proving their audience loves raw, unfiltered talent. What makes their content stand out is its authenticity and focus on championing up-and-coming artists alongside established names.

Why They're Great & Where They Can Grow

GRM Daily excels at discovering and promoting fresh talent, creating high-quality music videos, and building a strong community around UK rap and grime. To keep things fresh, they could experiment more with behind-the-scenes content or artist interviews to deepen the connection with their audience. Also, expanding their presence on TikTok with more engaging trends could attract a younger demographic.

Bottom Line

For brands looking to tap into the UK rap and grime scene, GRM Daily is the ultimate partner. For GRM Daily, focusing on diversifying content formats and exploring newer platforms like TikTok could help reignite growth and further solidify their position as the leading voice in British urban music.