TNN

Overview

TNN is a major voice in Thailand's digital landscape, bringing news and information to over 11 million followers across YouTube, Instagram, and TikTok. Primarily focused on YouTube, TNN delivers content spanning education, news, sports, science, and entertainment, making them a go-to source for a wide range of viewers. Their insightful coverage and commitment to keeping their audience informed have earned them a strong presence, placing them in the top 99% of creators globally and within the top 98% in Thailand. TNN’s ability to connect with a vast audience in Thai makes them a significant player in the language category as well, ranking in the top 99%.

Performance At A Glance

TNN's audience is massive, and they're growing steadily! They're currently expanding at a rate of 1.31% per month, adding to their already impressive reach. Globally, they rank in the top 99% of all creators, showing their significant influence. Within Thailand, their ranking is also impressive, placing them in the top 98%. Their fans are pretty engaged, with an average engagement rate of 1.25%, indicating that their content resonates well with their audience. CreatorDB gives them a score of 63/100, suggesting there's room to further optimize their content strategy for even greater impact.

What They Create

TNN is a powerhouse when it comes to creating diverse and informative content. They primarily focus on news and current events, with a strong emphasis on videos and shorts. Their YouTube channel features both long-form videos and quick, engaging shorts, offering viewers different ways to consume information. A recent video, "ระอุ "F-35" เดนมาร์ก คุมน่านฟ้า-ทัพยุโรป ป้องกรีนแลนด์ ท้าชนคำขู่ "สหรัฐฯ” | TNN ข่าวดึก | 17 ม.ค.69" (about Denmark's F-35s and European air defense) performed exceptionally well, achieving a 5.63% engagement rate, showing their audience's interest in international affairs. Another highlight is their coverage of local Thai stories like "“ที่เที่ยวเลย” เปิดพิกัดใหม่สวนพุทรา 3 รสบ้านปากหมัน อิ่มไม่อั้น 29 บาท| เรื่องดีดีทั่วไทย | 18-1-69" (about a local orchard), showcasing their commitment to covering a wide range of topics. What makes TNN stand out is their ability to deliver serious news alongside lighter, more localized content, appealing to a broad audience.

Why They're Great & Where They Can Grow

TNN excels at delivering timely news, engaging a large audience, and offering diverse content. Opportunities exist to boost their CreatorDB score by experimenting with different content formats or deeper dives into audience analytics to further refine their content strategy. Collaborating with other Thai-language creators in related fields could also expand their reach and introduce them to new viewers.

Bottom Line

For brands, TNN offers a fantastic opportunity to reach a large and engaged Thai-speaking audience. For TNN, focusing on consistent content production and experimenting with interactive formats like polls or Q&As could further boost engagement.