Joseph Everett - WIL

Overview

Joseph Everett - WIL is your go-to digital creator for unlocking a healthier, happier you through the power of nutrition, diet, and a deeper understanding of your body. Primarily focused on YouTube, Joseph brings insightful and educational content to a substantial audience of over 2.4 million followers. While ranking within the top 97% of creators globally (at #505,443), Joseph's unique blend of advice, health education, and universal topics makes him a valuable voice in the health and wellness space. His mission is to empower you to take control of your well-being with easy-to-understand information.

Performance At A Glance

While Joseph boasts a massive following, recent growth has plateaued, sitting at 0.00% over the last 90 days. This means the key is to re-engage existing fans and attract new ones. His global ranking places him in the top 97% of all creators, and within the top 96% for English-speaking creators. His fans are pretty engaged, with an average engagement rate of 1.23%. CreatorDB gives Joseph a score of 35/100, indicating there's significant room for improvement in optimizing content for discoverability and overall impact.

What They Create

Joseph Everett crafts content primarily around "People & Blogs" and positions himself as a "Digital Creator," mainly through YouTube videos and Shorts, with a few Instagram Reels sprinkled in. He dives deep into topics like nutrition, diet, and general health education, offering advice and insights presented in an accessible way. His content stands out because he tackles complex subjects with a straightforward approach.

One standout example is his short, "Why is this healing people?" garnering over 59,000 views and an impressive 6.29% engagement rate. This short likely resonated so well because it sparked curiosity and offered a quick, compelling answer that viewers found valuable. Similarly, his video "Eating vs absorbing" achieved a high 6.37% engagement rate, showing that longer-form content exploring nuanced topics can also perform exceptionally well.

Why They're Great & Where They Can Grow

Joseph's strengths lie in his ability to simplify complex health topics, his consistent output of content, and his knack for creating engaging short-form video.

A significant opportunity lies in SEO optimization, especially on YouTube. Improving keyword research and targeting within video titles and descriptions could dramatically boost discoverability. Exploring collaborations with other health and wellness creators could also inject fresh energy into his channel and attract new audiences.

Bottom Line

For brands in the health and wellness sector, Joseph Everett - WIL offers a direct line to a large and engaged audience interested in nutrition and health education. He could benefit from a deeper dive into SEO best practices. Experimenting with different content formats, or focusing on more interactive elements like Q&As, could also help reignite growth.