Overview

NBC Sports is a powerhouse in the world of sports content, bringing all the action, analysis, and drama straight to your screen. With a massive following of over 6.2 million subscribers on YouTube, which is their main hub, they're a go-to source for sports fans across the globe. While they're ranked #58,520 globally and #1,978 in the US, their influence extends far beyond these numbers. They deliver high-quality sports coverage, keeping viewers hooked with highlights, interviews, and news from the biggest leagues.

Performance At A Glance

NBC Sports boasts a substantial and growing fanbase! They're currently expanding at a rate of 0.62% per month, with a solid 2.51% growth over the last 90 days. Their fans are super engaged with their content, resulting in an average engagement rate of 1.08%. That's a pretty good indicator of how interested their audience is in what they're putting out! Their CreatorDB score of 90/100 shows they're doing a fantastic job of creating valuable and engaging content.

What They Create

NBC Sports serves up a diverse platter of sports content, from thrilling game highlights of the Premier League, NBA, NFL, and NHL to insightful interviews and up-to-the-minute news updates via their "Newsdesk" segments. They primarily leverage YouTube, offering a mix of longer-form videos (493) and short, snappy YouTube Shorts (239). They also experiment with Instagram, posting photos and reels. A recent highlight, "Tottenham Hotspur v. West Ham United | PREMIER LEAGUE HIGHLIGHTS | 1/17/2026 | NBC Sports," shows the kind of exciting Premier League action they deliver, with an impressive 10.15% engagement rate. Their content stands out because it's timely, comprehensive, and features the biggest names and moments in sports.

Why They're Great & Where They Can Grow

NBC Sports excels at providing comprehensive sports coverage, consistently delivering high-quality highlights and news. Their brand recognition and access to major sports leagues are significant strengths. One exciting opportunity would be expanding their presence on platforms like TikTok to reach a younger audience with short-form, trending content. Another area to explore is creating more interactive content, like polls and Q&As, to further boost audience engagement.

Bottom Line

For brands, partnering with NBC Sports offers incredible reach and credibility within the sports community. For NBC Sports, focusing on platform diversification and interactive content could unlock even greater growth and engagement.