Overview

Emmy Combs is a vibrant and engaging content creator, best known for her beauty, makeup, and hair tutorials, particularly on TikTok, where she has amassed a massive following of over 26.4 million fans! Her content is fun, relatable, and often features her boyfriend, Adrian, creating a strong connection with her audience. Emmy's global ranking sits at #14,873, making her a standout in the crowded creator landscape. She brings a unique blend of beauty expertise and personal vlogging to her videos, making her content both informative and entertaining.

Performance At A Glance

Emmy's got a huge and dedicated fanbase! While her 30-day growth rate is a healthy 2.36%, the 7-day growth is a bit slower at 0.03%, suggesting some seasonality or a need to experiment with content strategies to boost recent growth. She ranks impressively within the US, coming in at #3,811, and holds a strong position among English-speaking creators at #7,461. Her fans are super engaged with her content, averaging an engagement rate of 4.06% and views around 707,336 per video. Her CreatorDB score is a stellar 98/100, highlighting her consistency and quality.

What They Create

Emmy's content spans across multiple platforms, but she shines brightest on TikTok. Her content categories include beauty, people & blogs, and makeup artistry. She creates a variety of content, from quick TikTok videos and YouTube shorts to longer YouTube tutorials and Instagram posts. A recent popular video involved Emmy putting all her wigs on Adrian, showcasing her playful and lighthearted personality. Another successful short humorously highlights the joy of saving time by curling hair the night before. Her content stands out due to its relatability, humor, and genuine connection with her audience.

Why They're Great & Where They Can Grow

Emmy excels at creating engaging short-form video content, particularly on TikTok. Her personality shines through, making her content relatable and fun. Her beauty and hair tutorials are informative, and her collaborations with Adrian add a unique and entertaining element. To level up, Emmy could explore more collaborations with other beauty creators to tap into new audiences. She could also experiment with longer-form content on YouTube to dive deeper into specific beauty topics and build a stronger presence there.

Bottom Line

For brands, Emmy is a fantastic partner for reaching a large and engaged audience interested in beauty, fashion, and lifestyle content. For Emmy, focusing on strategic collaborations and diversifying content formats could unlock even greater growth and solidify her position as a top creator.