TLC

Overview

TLC, the powerhouse behind some of the most talked-about reality television, has built a massive community on YouTube. With a staggering 8.54 million subscribers, they offer a peek into the lives of families, relationships, and unique stories that keep viewers hooked. Ranked among the top 100% of YouTube channels globally (at #3,706), TLC delivers a constant stream of entertainment that sparks conversation and resonates with a broad audience. Their channel is a go-to destination for anyone craving real-life drama and heartwarming moments.

Performance At A Glance

TLC boasts a seriously impressive following, and while they're growing at a steady pace (0.23% in the last 30 days), there's always room to rev things up! They rank incredibly well on YouTube, placing them in the top tier both globally and within the United States (#956). Their fans are pretty engaged, too, with an average engagement rate of 1.76%. Their CreatorDB score is a solid 66/100, which means they're doing a great job overall but have opportunities to optimize their strategy even further.

What They Create

TLC's YouTube channel is a treasure trove of bite-sized clips and full episodes from their popular reality shows. They mix longer videos with shorter YouTube Shorts, keeping their content fresh and accessible. Take, for example, their recent Shorts video, "Tammy's Getting Out of Her Comfort Zone! #1000lbSisters," which racked up over 31,000 views. Or their video "Dream Wedding Venue Reveal | Baylen Out Loud Recap, S2 E7 | TLC" which garnered over 11,000 views. What makes their content stand out is its raw, unfiltered look at real people navigating life's ups and downs.

Why They're Great & Where They Can Grow

TLC excels at tapping into trending topics within the reality TV sphere, using recognizable show titles in their descriptions and offering easily digestible clips. They’re also great at creating buzz around their shows with "This Season On..." previews. One exciting opportunity could be to lean more into behind-the-scenes content or Q&A sessions with the stars of their shows. Also, they could utilize community posts to engage with their followers on a more personal level.

Bottom Line

For brands, TLC provides a fantastic opportunity to connect with a large and engaged audience interested in family, relationships, and real-life stories. For TLC, focusing on more interactive content and further optimizing their SEO strategy could lead to even bigger growth and deeper connections with their viewers.