GoPro

Overview

GoPro, the name synonymous with capturing life's most epic moments, is a powerhouse in the action camera world and a major player on social media. With a massive following of over 35 million, primarily on Instagram, GoPro brings adrenaline-pumping adventures and breathtaking scenery to your fingertips. Ranked among the top 100% of creators globally, GoPro's content is a visual feast of extreme sports, travel, and stunning perspectives, all filmed with their signature cameras. They're not just selling cameras; they're selling a lifestyle.

Performance At A Glance

While GoPro boasts a huge audience, their growth has been slightly negative recently, with a -0.10% dip over the last 30 days. That being said, having over 35 million followers is still a huge achievement! They're ranked among the top creators worldwide, placing them in the top 100% both globally and within the USA. Their engagement rate sits at a solid 1.91%, showing that their fans are still super engaged with the content. GoPro's CreatorDB score is 42/100, indicating there's room to optimize their strategy for even greater impact.

What They Create

GoPro's content is all about showcasing the incredible capabilities of their cameras through user-generated content and professionally produced videos. They create everything from short, punchy TikToks and YouTube Shorts to longer, more cinematic YouTube videos and engaging Instagram posts and Reels. A recent standout is their "Summiting Mount Everest" video, offering a breathtaking POV from 29,032 feet, proving that you can capture practically anything with a GoPro. Another popular video features flying with Red Bull Aerobatic Pilots, showcasing the amazing clarity and stability of the cameras. What makes their content so compelling is the sheer variety and the constant display of human potential pushed to the limit.

Why They're Great & Where They Can Grow

GoPro excels at visually stunning content, showcasing their product in action, and tapping into the aspirational desires of their audience. They're also great at curating user-generated content, fostering a sense of community. One exciting opportunity for GoPro could be diving deeper into interactive content, such as live Q&A sessions with athletes or behind-the-scenes looks at their camera development process. They could also use their platform to promote environmental responsibility, which would resonate well with their adventure-loving audience.

Bottom Line

For brands looking to partner with a creator that embodies adventure and high-quality visuals, GoPro is a solid choice. For GoPro, focusing on boosting engagement through interactive content and exploring new avenues for growth could help them reverse the slight dip in followers and further solidify their position as a leading content creator.