HowToMen

Overview

HowToMen is your go-to creator for all things tech! With a strong focus on YouTube, they bring the latest gadgets, electronics, and tech tips right to your screen. They're not just showing off new tech, they're teaching you how to use it! Boasting a following of over 871,000, HowToMen has carved out a significant space in the tech review world. While ranking in the top 90% globally at #1,468,198 is a great start, there's definitely room to climb even higher in the future. Their knack for breaking down complex tech into easy-to-understand tutorials and reviews is what makes them stand out.

Performance At A Glance

HowToMen's audience is steadily growing, with a 2.16% increase over the last 30 days. While the 7-day growth is a bit slower at 0.10%, the overall trend is positive. They're ranking in the top 88% of creators in the USA and the top 89% for English-speaking creators. Their fans are super engaged with their content, averaging a solid 2.90% engagement rate. Their CreatorDB score of 74/100 indicates strong overall performance, but also leaves room for improvement.

What They Create

HowToMen creates a mix of YouTube videos and Shorts, along with Instagram posts and Reels. They primarily focus on how-to guides, reviews, and unboxings of the latest tech gadgets. Recent hits include "I tried the OnePlus Pad Go 2" which snagged over 59,000 views on Shorts, and "I tried the Nothing Phone 3a (Community Edition)" which wasn't far behind at over 25,000 views. These Shorts are particularly engaging, offering quick, digestible reviews of trending devices. They also create longer form videos like "Top 10 Best Tech - December 2025!", diving into the best tech available. What makes their content stand out is their ability to make tech approachable and informative for everyone, not just tech enthusiasts.

Why They're Great & Where They Can Grow

HowToMen excels at delivering clear, concise tech reviews, creating engaging short-form content, and staying on top of the latest trends. They're great at demystifying complex technology. They could explore collaborating with other tech creators to reach new audiences or experiment with more interactive content formats like live Q&A sessions or product comparisons.

Bottom Line

For brands looking to partner with a tech-savvy creator with an engaged audience, HowToMen is a solid choice. For HowToMen themselves, focusing on boosting collaboration efforts and experimenting with new content formats could be the key to unlocking even faster growth and a higher ranking.