BBC Radio 1Xtra

Overview

BBC Radio 1Xtra is THE place to be for the freshest sounds in Black music! Think of them as the tastemakers, the ones who put you on to the next big thing in genres like grime, hip-hop, Afrobeats, and more. With a massive following of over 2.7 million on YouTube, they're not just playing music, they're building a community. They're currently ranked in the top 99% of creators globally, making them a major player in the online music space.

Performance At A Glance

BBC Radio 1Xtra's audience is huge and still on the rise! They're growing at a steady pace, adding around 1.13% more followers each month. They rank highly, sitting in the top 99% of creators in the world, in the UK and for english-language channels. Their fans are pretty engaged with their content, clocking in an average engagement rate of 1.63%. Their CreatorDB score is 50/100, which suggests there's room to improve and reach an even wider audience.

What They Create

BBC Radio 1Xtra serves up a mix of music, entertainment, and behind-the-scenes action from the world of radio. They primarily publish videos and shorts on YouTube. Recent content includes artist interviews, live performances, and freestyle sessions. One standout is the clip featuring @Ciara Thee Matchmaker?, racking up a strong 4.40% engagement rate by tapping into relationship topics and celebrity culture. Another is the @ScorcherSkywalker Grime freestyle, showcasing their commitment to cutting-edge UK music. What makes their content stand out is its focus on authentic voices and emerging talent within the Black music scene.

Why They're Great & Where They Can Grow

They're really good at:

• Championing Black British Music: They're a vital platform for showcasing UK artists.
• Curating Diverse Content: They offer a mix of interviews, performances, and trending topics.
• Building Community: They foster engagement through showcasing audience reactions and featuring fan content.

Exciting opportunities:

• Collaborate more with popular music YouTubers: This can expand their reach to new audiences.
• Develop interactive content: Q&As, polls, and behind-the-scenes content could boost engagement.

Bottom Line

For brands looking to reach a young, diverse audience passionate about music, BBC Radio 1Xtra is a prime partner. For BBC Radio 1Xtra, focusing on consistent content uploads and deeper community engagement could take them to the next level.