Lamiya Slimani

Overview

Lamiya Slimani is a dynamic digital creator captivating a global audience with her lifestyle, beauty, and self-love content. Primarily engaging her impressive 1.4 million+ followers on Instagram, she shares insights into her personal style, makeup tutorials, and reflections on personal growth. While ranking within the top 88% of creators globally, her influence is particularly strong in Germany, her home country. Lamiya's authentic voice and relatable content resonate with fans seeking inspiration for both their outward appearance and inner well-being.

Performance At A Glance

Lamiya boasts a substantial and engaged following, but her growth rate is currently modest, hovering around 0.23% monthly. While her global ranking places her in the top 88% of all creators, she shines within Germany, ranking in the top 98%. Her fans are super engaged with her content, with an average engagement rate of 2.26%. This means they're liking, commenting, and sharing her posts at a healthy clip! CreatorDB gives her a score of 74/100, indicating strong overall performance, but with room to optimize her strategy.

What They Create

Lamiya creates a diverse range of content across YouTube, Instagram, and TikTok. She shares longer-form videos on YouTube, shorter engaging clips on TikTok and YouTube Shorts, and curated posts/reels on Instagram. Her content revolves around shopping, style, and makeup, often presented as tutorials or "how-to" guides. Recently, her video titled "My Year 2025: Learnings, Letting Go of the Old & Self-Sabotage | Lamiya Slimani" delved into personal reflections, resonating deeply with her audience. Another popular short, "Routine für Locken/Curly Styling #curly #locken #styling #routine" showcases her expertise in curly hair care. Lamiya’s strength lies in blending aspirational content with relatable vulnerability.

Why They're Great & Where They Can Grow

Lamiya excels at creating authentic content, fostering strong engagement, and diversifying her presence across multiple platforms. She’s particularly good at sharing personal experiences and offering practical advice. An exciting opportunity would be to explore more collaborative content with other creators in the beauty and lifestyle space. Also, she could experiment with more interactive content like Q&A sessions or live streams to further strengthen her connection with her audience.

Bottom Line

Lamiya Slimani is an ideal partner for brands seeking to connect with a large and engaged audience interested in beauty, lifestyle, and self-improvement. To level up her own game, Lamiya could focus on refining her SEO strategy to improve search visibility, and analyze which content pillars perform best to double down on successful formats.