Wow Things

Overview

Wow Things is your go-to creator for a fascinating peek behind the scenes of how everyday objects are made. From intricate machinery to the humble leather shoe, they pull back the curtain on manufacturing processes. Focusing primarily on YouTube, they've built a dedicated following of almost 2 million viewers who are captivated by the step-by-step journey of creation. While their global ranking sits around #945,556, their unique niche gives them a strong foothold in the "how things are made" space.

Performance At A Glance

While Wow Things boasts a substantial audience of nearly 2 million, their growth has slowed recently, experiencing a slight dip in followers over the past month. Their global rankings place them in the top 95% of creators, and their language ranking is in the top 94%. However, their fans are super engaged with their content, clocking in an average engagement rate of 4.31%, which is pretty impressive! Their CreatorDB score of 73/100 signals a solid foundation and potential for even greater impact.

What They Create

Wow Things specializes in visually captivating videos and shorts that break down the manufacturing process of various items. They cover everything from the creation of metal bolts in a factory to the intricate steps involved in crafting handmade leather shoes. A recent video exploring "How Wood Turns Into Charcoal" offers a fascinating look inside a furnace, while their short on "How Water Pump Is Made" provides a quick and engaging glimpse into the world of machinery. What makes their content stand out is the combination of clear visuals, concise explanations, and the inherent curiosity factor of seeing how things are made.

Why They're Great & Where They Can Grow

Wow Things excels at delivering educational and visually appealing content that satisfies people's curiosity. Their strength lies in their niche focus, their ability to break down complex processes, and their consistent output. A great opportunity would be to explore collaborations with relevant brands in the manufacturing or tool industries. Another idea would be to incorporate more "behind the scenes" footage of their own content creation process, giving fans an even deeper connection.

Bottom Line

For brands looking to partner with a creator in the manufacturing or DIY space, Wow Things offers a highly engaged audience with a strong interest in how things work. For Wow Things, focusing on consistent content, experimenting with longer-form videos, and exploring collaborations could be key to reigniting growth and reaching an even wider audience.