Overview

INNA is a Romanian powerhouse making waves in the global music scene, particularly in the dance-pop realm! With a massive following of over 13.6 million fans across platforms like YouTube, Instagram, and TikTok, she's definitely a force to be reckoned with. While YouTube is her main stage, where she drops music videos and engages with her audience, INNA boasts a global ranking of #101,334 overall, and shines at #66 in Romania, showcasing her strong local and international appeal.

Performance At A Glance

INNA has a huge fanbase and is steadily growing! Her audience has increased by almost 1% in the last month alone, showing consistent upward momentum. That translates to 2.48% growth over the last 90 days! Globally, she's holding her own, and within Romania, she's a major player. Most importantly, her fans are super engaged with her content, boasting an average engagement rate of 3.58%. Her CreatorDB score is an impressive 90/100, meaning she's doing a fantastic job creating compelling content and connecting with her audience.

What They Create

INNA is all about the music! She primarily creates music videos and shorter, engaging snippets like YouTube Shorts, Instagram Reels, and TikTok videos. Her content falls into the categories of music, entertainment, and showcases her brand as an artist. Looking at recent Shorts, the one where she asks "I wonder which song will be viral in 2026 👀❤️" snagged over 124,000 views, showing she knows how to spark curiosity. Also, her short with just the heart emoji ❤️ is a great example of her high engagement rate with 18.25% with the views to likes ratio. What makes her content stand out is her focus on catchy dance music and visually appealing aesthetics, creating a vibrant and energetic online presence.

Why They're Great & Where They Can Grow

INNA excels at creating catchy, high-quality music content, maintaining a consistent posting schedule, and fostering genuine engagement with her fanbase. She's a pro at using short-form video to promote her music and personality. One exciting opportunity could be expanding her presence on platforms like Twitch through live performances or Q&A sessions to further connect with fans. Another could be collaborating with up-and-coming dance music producers to tap into new audiences and trends.

Bottom Line

For brands looking to partner with a globally recognized music artist, INNA offers a fantastic opportunity to reach a highly engaged audience. For INNA, exploring more interactive content formats and collaborations could be the key to even greater growth and deeper connection with her fans.