Thairath News - ข่าวไทยรัฐ

Overview

Thairath News - ข่าวไทยรัฐ is a major player in the Thai media landscape, delivering news and current events to a massive audience. With a primary focus on their YouTube channel, they bring up-to-the-minute information, in-depth analysis, and entertainment updates to over 28 million followers. While holding a global rank of #43,789, Thairath News is a prominent voice within Thailand and among Thai speakers worldwide, ranking at #587 and #418 respectively. They're the go-to source for many seeking to stay informed about what's happening in Thailand and beyond.

Performance At A Glance

Thairath News boasts an impressive following and continues to grow, adding around 1.27% to their audience each month. That translates to a healthy 0.35% growth in just the last week! Their fans are pretty engaged, too, with an average engagement rate of 1.68%. While their CreatorDB score sits at 50/100, indicating room for improvement, their substantial reach and loyal audience demonstrate their influence. They rank in the top 100% of creators globally, in their country, and language!

What They Create

Thairath News delivers a diverse range of content, primarily through YouTube videos and shorts. They cover everything from hard-hitting news and politics to entertainment and cultural trends. For example, a recent video, "SEE TRUE unravels the deadly crane mystery! Revealing secret evidence..." garnered over 7,000 views and a solid engagement rate, highlighting their ability to capture attention with investigative reporting. On the other hand, a video called "ขนมพระพาย: ลักษณะไทย | ThairathTV" explores more cultural content. Overall, their content stands out because it is timely, relevant to the Thai audience, and delivered with the authority of a well-established news organization. While their presence on Instagram and TikTok is minimal, their YouTube dominance is clear.

Why They're Great & Where They Can Grow

Thairath News excels at delivering breaking news, covering current events with depth, and offering a recognizable brand that viewers trust. They're also great at tapping into trending topics and controversies to drive engagement. To level up their game, they could explore more interactive content formats like Q&As or live streams to connect even more directly with their audience. They could also focus on creating content that is more shareable and easily digestible on platforms like TikTok and Instagram to reach a new audience.

Bottom Line

For brands looking to reach a massive Thai audience, Thairath News offers unparalleled access and credibility. For Thairath News, experimenting with different content formats and dedicating more resources to Instagram and TikTok could significantly expand their reach and engagement, especially among younger demographics.