TRT Çocuk

Overview

TRT Çocuk is a beloved Turkish children's entertainment channel, bringing joy and educational content to millions. Primarily dominating YouTube with a massive following of over 7.6 million subscribers, TRT Çocuk ranks among the top 99% of all YouTube channels globally, sitting comfortably at rank #231,138. They're a go-to source for fun, engaging, and age-appropriate content for kids across Turkey and beyond, making them a true powerhouse in the children's media landscape.

Performance At A Glance

TRT Çocuk boasts a huge audience, and while they're already massive, they're still growing! They've seen growth of almost 1% in the last 90 days. As mentioned, they're in the top percentage of channels worldwide, and also rank highly within Turkey (top 94%) and for Turkish-language content (top 93%). Their fans are pretty engaged, too, with an average engagement rate of 0.41% across their content. CreatorDB gives them a stellar score of 93/100, showing that they're doing a fantastic job creating quality content and connecting with their audience.

What They Create

TRT Çocuk's content is all about entertaining and educating kids! On YouTube, they've got a library of over 450 videos and almost 200 Shorts. While they have a small presence on Instagram, their focus is clearly YouTube. Their Shorts are performing really well, like "Benim adım Hayri, ben denemem yaparım :)" (My name is Hayri, I'll do an experiment :)) which has over 38,000 views and a strong engagement rate of over 1%. What makes their content stand out is its focus on Turkish culture, relatable childhood experiences, and, of course, the lovable characters that kids adore. The Shorts format seems to be working well for them, especially with topics around street games.

Why They're Great & Where They Can Grow

TRT Çocuk excels at creating engaging short-form content, tapping into relatable childhood themes, and leveraging beloved characters to capture kids' attention. They are also brilliant at using relevant hashtags to boost visibility. An exciting opportunity for them would be to explore more interactive content formats like polls or Q&As in their Shorts to further boost engagement. They could also experiment with longer-form content on Instagram, perhaps behind-the-scenes glimpses or character spotlights, to build a stronger presence there.

Bottom Line

For brands looking to connect with a massive and engaged young audience in Turkey, TRT Çocuk is a fantastic partner. For TRT Çocuk, focusing on interactive elements within their Shorts and expanding their content strategy on Instagram could be key to further growth and deepened audience connection.