PBS KIDS

Overview

PBS KIDS is a beloved institution, bringing educational and entertaining content to children across the USA! With a massive following of over 3.7 million subscribers on their main platform, YouTube, they're a go-to source for parents and kids alike. Their focus on high-quality, age-appropriate programming sets them apart in a crowded digital landscape. While their global ranking sits around #1,471,452, their strong brand recognition and commitment to educational values make them a true leader in children's media.

Performance At A Glance

PBS KIDS has a HUGE audience, and they're growing steadily! They're seeing a healthy growth rate, with a 7.28% increase in followers over the last 90 days. That's fantastic! They rank well within their country and language categories, sitting in the top 92% of creators. Their fans are super engaged with their content, rocking an average engagement rate of 5.35%. This means kids and parents are actively watching, liking, and enjoying what PBS KIDS is putting out there. Their CreatorDB score of 83/100 is a testament to their overall quality and consistency.

What They Create

PBS KIDS creates a wide range of awesome content, from full-length YouTube videos and engaging YouTube Shorts to fun posts on Instagram and TikTok. They cover everything from space and wildlife to general kid-friendly highlights. Recently, they've been promoting their new show, "Phoebe & Jay," with a series of catchy shorts. For example, "Meet Jay from Phoebe & Jay!" is a super cute introduction to one of the show's characters, racking up almost 25,000 views. What makes their content stand out is its educational value, combined with fun characters and engaging storytelling.

Why They're Great & Where They Can Grow

PBS KIDS shines at creating educational content, building a strong brand, and engaging a young audience. They're also doing a great job of utilizing YouTube Shorts to promote new shows and content. Exciting opportunities could include expanding their presence on TikTok with more trending challenges or collaborations with other family-friendly creators. Also, they could leverage Instagram's longer-form video options to provide parents with more in-depth educational insights related to their shows.

Bottom Line

PBS KIDS is a fantastic partner for brands looking to connect with families and promote educational values. For PBS KIDS, consider experimenting with interactive content like polls and Q&As to further boost engagement. Keep up the great work!