Overview

Meet Xuan Mai, a Vietnamese-speaking creator based in the USA, captivating audiences on YouTube! With a verified channel and a dedicated following of 1.5 million subscribers, Xuan Mai is making waves, ranking within the top 99% of YouTubers globally (at #44,816) and within the top 99% in the US (#9,537). Xuan Mai blends People & Blogs, Entertainment, and News & Politics into a unique mix of content, drawing viewers with topics ranging from cultural travel to the health benefits of natural remedies.

Performance At A Glance

While Xuan Mai boasts a large subscriber base, their growth rate is currently at a standstill. Their global and regional rankings, while impressive, also indicate room for improvement. Their fans are moderately engaged, with an average engagement rate of 0.75% on their content. This means that out of every 100 views, less than one person interacts with the content through likes or comments. Their CreatorDB score is 35/100, suggesting there's significant potential to optimize their content strategy and boost performance. Average views sit around 5,368 per video, showing an opportunity to increase viewership.

What They Create

Xuan Mai’s YouTube channel features a diverse range of content, split between longer-form videos (155) and shorter, snackable YouTube Shorts (177). Their content spans across People & Blogs, Entertainment, News & Politics, and touches on topics such as food, cooking, animal comedy, and cultural travel. Some of their recent Shorts, like "7 Dấu hiệu thiếu canxi và cách khắc phục" (7 Signs of Calcium Deficiency and How to Fix It), which garnered almost 3,000 views, and “Tại sao GAN khoẻ nhưng MỠ MÁU vẫn cao?” (Why is Liver Healthy but Blood Fat still High?) show a focus on health-related topics, particularly those using traditional remedies, which seems to resonate well with their audience. Their ability to blend informative content with entertainment makes their channel stand out.

Why They're Great & Where They Can Grow

Xuan Mai excels at connecting with a Vietnamese-speaking audience through relatable and informative content. Their strength lies in their niche focus on health and wellness from a traditional perspective, combined with their ability to create content in both video and short formats. To further grow their channel, they could explore collaborations with other Vietnamese-speaking creators, and focus on optimizing their video titles and descriptions for better search visibility, especially around health-related topics.

Bottom Line

For brands targeting a Vietnamese-speaking audience interested in health, wellness, and cultural topics, Xuan Mai presents a valuable partnership opportunity. For Xuan Mai, focusing on trending health topics and SEO optimization could unlock significant growth potential.